In most cases, tracking scores rise in the final week before release. At least, you hope they do. But in the case of BULLET TRAIN, the numbers were flat leading up to release. In fact, TRAIN saw slight declines in some metrics. That’s never a good sign. Awareness for the film was on a steady […]
This week we say goodbye to DC LEAGUE OF SUPER-PETS and VENGEANCE and we say hello to PEARL and THE WOMAN KING. To see the fill report, click here. […]
It’s not entirely uncommon to have two similarly-themed movies arrive in theaters at the same time. MIRROR MIRROR and SNOW WHITE AND THE HUNTSMAN both came out in 2012. ARMAGEDDON and DEEP IMPACT hit theaters in 1998. It’s happening again this year. First up is PINOCCHIO on Disney+, directed by Robert Zemeckis arriving in September. […]
Now that we are in August, it is time for us to look back at the films that came to The Quorum in July. In total, six new titles were added. And while they run the gamut in terms of genre, all six have Oscar pedigrees. Which of these arrived on The Quorum with the […]
In a new feature, we asked people what they think of some of the week’s new posters. This week, the BLACK PANTHER: WAKANDA FOREVER poster scored the best. Here’s a look at what people thought of five new posters. BLACK PANTHER: WAKANDA FOREVER Grade: A- The sight of Chadwick Boseman memorialized on a mural in […]
This week two high-profile summer 2023 films have been added to The Quorum. BARBIE and the UNTITLED INDIANA JONES movie are now within a year of release, so it’s time for us to start tracking them. Just a reminder that non-tentpoles are added at six months out. Both have had their fair share of media […]
Nothing sends a shiver down one’s spine, quite like the words “review embargo.” Conventional wisdom says studios will release reviews for a film far before release if they think the notices will be good. This gives them a talking point to use in the campaign down the home stretch. Case in point, TOP GUN: MAVERICK. […]
Today marks the end of the rather unusual campaign for WHERE THE CRAWDADS SING. Based on the enormous blockbuster book, it features a cast of mostly unknown actors. Daisy Edgar-Jones toplines the cast, not that you would know it. Throughout most of the campaign, the key art featured an odd image of a seemingly beheaded […]
In a rather ballsy move, last week 20th pushed its horror film BARBARIAN out a week to September 9th. As we’ve noted before, the first post-Labor Day weekend has been very kind to horror films. IT and IT CHAPTER 2, both by Warner Bros., shattered the September box office records on this exact weekend in 2017 […]
THOR: LOVE AND THUNDER ends its run with an interest score of 7.0. With that, it joins JURASSIC WORLD DOMINION (7.1) as just the 2nd film of the year to open with an interest score above 7.0. It also arrives in theaters with an awareness of 68%, which is the 3rd highest of the year […]
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