Netflix released the trailer to the Adam Sandler basketball movie HUSTLE precisely a month before release, so it’s somewhat shocking that, today, we got the trailer for THE GRAY MAN a full 52 days before its debut. For Netflix, that’s a long lead campaign. Of course, if this were a studio movie, the trailer would […]
Mission Impossible Dead Reckoning Part One returns to The Quorum.
It’s Tom Cruise’s world. We’re just living in it. You certainly wouldn’t be blamed for thinking that, given how ubiquitous the superstar has been. TOP GUN: MAVERICK opens this weekend, and now, not coincidentally, Paramount has given us the first trailer for what is now known as MISSION: IMPOSSIBLE DEAD RECKONING PART ONE. MISSION isn’t […]
After TOP GUN, will BEETLEJUICE be the next big 80s refresh?
After more than a decade in development and 36 years after the original, TOP GUN: MAVERICK looks to be an enormous success. Anyone who saw the film at CinemaCon will tell you that the film not only works, but will lead many sidelined moviegoers back into the theatrical moviegoing experience. It feels modern, yet the […]
6-Week Film Tracking Report (5.19.22)
Two new films join the Tracking Report. This week we welcome MINIONS: THE RISE OF GRU and MR. MALCOLM’s LIST. In terms of movement, it was the smaller titles that had the greatest gains. MEN added four points in Awareness and 0.3 points in Interest. It also had a nice jump in Location and Pay. […]
How we’ve missed the trailer for the trailer. Oh, and welcome back George Miller.
Today we got a trailer for a trailer. Remember those? Remember how excited you were when you learned that the studio had finally released a movie trailer, only to find out it was nothing more than a 15-second advertisement for the actual trailer coming later in the week. They were very much in fashion a […]
ELVIS is on the rise.
After months of having only a teaser poster of a belt buckle, Warner Bros. has finally given us two new ELVIS posters featuring, well, Elvis. One has a young Elvis clad in black leather, the other a less-young Elvis in white leather. We often bifurcate Elvis Presley’s career into his young, fit peak and his […]
Location, Location, Location
As you know, The Quorum publishes four film tracking metrics: awareness, interest, location, and pay. We often talk about the first two, but among 2022 wide releases, it’s the location metric that correlates the most to a film’s opening weekend gross. For those unfamiliar, the location metric measures the percentage of people who prefer to […]
6-Week Film Tracking Report (05.12.22)
TOP GUN MAVERICK is on the move. Awareness has always been high, but now the film is seeing gains in interest. MAVERICK reaches a new high with an interest score of 6.0, up 0.3 points this week. In addition, we welcome ELVIS and THE BLACK PHONE to the Six-Week Film Tracking. Report. See the full […]
With DOCTOR STRANGE off tracking, BLACK PANTHER: WAKANDA FOREVER is now tops among MCU titles
With DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS having graduated from film tracking, this seems like a good time to take a look at the other movies in the DC/MCU group. The departure of STRANGE coincides with the addition of three new titles to The Quorum tracking: GUARDIANS OF THE GALAXY, VOL. 3; ANT-MAN AND THE WASP: […]
Does Netflix have a franchise problem?
What do these six films have in common? These are all Netflix movies with sequels in development. Aside from a handful of titles (THE KISSING BOOTH, THE CHRISTMAS CHRONICLES), Netflix hasn’t played in the franchise sandbox. Today, Netflix is greenlighting sequels to larger-budget, star-driven films. The appeal of franchises is that they already have a […]
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