The Quorum

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The Quorum - Fast Company's Most Innovative Companies of 2022

The Quorum is the industry’s leader in film data research and insights.

The Quorum has disrupted the previously closed world of feature film tracking by distributing long-lead pre-release film tracking for the first time to the general public. Each week The Quorum surveys more than 2,000 people about upcoming films, then crunches the data with expert analysis to provide critical and actionable insights. Tracking is updated on Monday, Wednesday and Friday mornings.

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Movers & Shakers

The Latest Data

Chart Movers

Could IF be the rare original to break through at the box office? While interest has been edging downward from a high of 51% to a still solid 48%, awareness has soared 12 points in just over two weeks.

The Tracking

The Next 8 Weeks

The Metrics


next 8 weeks


Percent aware of the film.


Percent interested in seeing the film.


Percent who would prefer to watch the film in a theater.


Percent who would pay to watch the film.

Film Dist Date Awareness Interest Theater Fee

The Poster Grades

Eight Most Recent

We ask theatergoers to grade each poster from A+ ("makes me want to see this film") to F ("doesn't make me want to see this film"). Here are the grades for the most recent posters.

From the Journal


April 21, 2024

Weekly Unaided Awareness Chart – MOANA 2 and JOKER: FOLIE A DEUX Return To The Chart

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As expected, on the heels of its trailer […]

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