The Quorum

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The Quorum is the industry’s leader in film data research and insights.

The Quorum has disrupted the previously closed world of feature film tracking by distributing long-lead pre-release film tracking for the first time to the general public. Each week The Quorum surveys more than 2,000 people about upcoming films, then crunches the data with expert analysis to provide critical and actionable insights. Tracking is updated on Monday, Wednesday and Friday mornings.

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Movers & Shakers

The Latest Data

Chart Movers

It looks like Neon has landed the plane on one of the finest campaigns in recent memory. Tracking has soared over the past seven days, with awareness up 8 points, already high interest adding 3 points, and unaided reaching 3%.  That’s higher than Neon’s own IMMACULATE, MAXXXINE, and TALK TO ME.

The Tracking

The Next 8 Weeks

The Metrics


next 8 weeks


Percent aware of the film.


Percent interested in seeing the film.


Percent who would prefer to watch the film in a theater.


Percent who would pay to watch the film.

Film Dist Date Awareness Interest Theater Fee

The Poster Grades

Eight Most Recent

We ask theatergoers to grade each poster from A+ ("makes me want to see this film") to F ("doesn't make me want to see this film"). Here are the grades for the most recent posters.

From the Journal


July 16, 2024

BEETLEJUICE BEETLEJUICE Looks Big. How Big Is Harder To Say.

What do DEADPOOL & WOLVERINE and BEETLEJUICE BEETLEJUICE have in common? Both are showing record levels of interest. At two weeks out, DEADPOOL has the highest level of interest of any film over the past three years. And, at eight weeks out, BEETLEJUICE has the second highest level of interest behind, you guessed it, DEADPOOL. […]

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In the News