The Quorum

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The Quorum is the industry’s leader in film data research and insights.

The Quorum has disrupted the previously closed world of feature film tracking by distributing long-lead pre-release film tracking for the first time to the general public. Each week The Quorum surveys more than 2,000 people about upcoming films, then crunches the data with expert analysis to provide critical and actionable insights. Tracking is updated on Monday, Wednesday and Friday mornings.

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Movers & Shakers

The Latest Data

Chart Movers

August 9th is far too crowded with five wide releases. Of the five, TRAP is making a case to be the film to beat. Since the release of the terrific trailer, awareness for the film has soared 9 points to 21%, and interest has increased by an impressive 6 points.

The Tracking

The Next 8 Weeks

The Metrics


next 8 weeks


Percent aware of the film.


Percent interested in seeing the film.


Percent who would prefer to watch the film in a theater.


Percent who would pay to watch the film.

Film Dist Date Awareness Interest Theater Fee

The Poster Grades

Eight Most Recent

We ask theatergoers to grade each poster from A+ ("makes me want to see this film") to F ("doesn't make me want to see this film"). Here are the grades for the most recent posters.

From the Journal


February 22, 2024

What’s Going On With FURIOSA?

5/26/24 UPDATE: On the heels of a soft opening weekend, it was clear that FURIOSA was in trouble several months ago. Long lead tracking is meant to identify potential problems while there is time to fix them. Sadly, that wasn’t the case with FURIOSA. When MAD MAX: FURY ROAD opened in 2015, it arrived 30 […]

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In the News