The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. While there wasn’t much movement this week – […]
Tracking Schedule – Week of 1/20/25
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be surveyed as soon as possible. This week, no new films […]
Weekly Unaided Awareness Chart – SUPERMAN Takes A Step Back And THUNDERBOLTS* Stabilizes
Update 1/17 1:30PM – DEADPOOL & WOLVERINE data corrected to show 9% unaided. The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to […]
Weekly Unaided Awareness Chart – Will THE FANTASTIC FOUR: FIRST STEPS Be The Next To Crack The Chart?
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Talk about a quiet week. There was almost […]
A Movie We’re Rooting For: COMPANION
When Warner Bros. gave us the teaser for COMPANION back in early October, we were hooked. In one of the more brilliant bait-and-switches, the teaser opened with a card reading, “from the studio that brought you The NOTEBOOK.” What followed over the next 60 seconds was far from the timeless romance of that classic. Rather, […]
What Happened To The January Expansion?
What do ZERO DARK THIRTY, AMERICAN SNIPER, THE REVENANT, HIDDEN FIGURES, THE POST, and 1917 have in common? Combined they have 39 Academy Award nominations. All six were nominated for Best Picture. But there’s a less obvious connection among these films. All six opened in limited release in late December before expanding wide the following […]
Weekly Unaided Awareness Chart – SUPERMAN Rises In Week 2; Four Others Hit New Highs
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It happens all the time. A film makes […]
The 10 Highest And Lowest Scoring Posters Of 2024.
Do posters drive the box office? No. At least not singlehandedly. However, when looking at the 10 highest and lowest scoring artwork of 2024, the top posters align closely with the end-of-year box office. Ten posters earned an A grade, with DESPICABLE ME 4 landing a fraction higher than the teaser poster for BEETLEJUICE BEETLEJUICE. […]
Weekly Unaided Awareness Chart – SUPERMAN Arrives At 5%, The Largest First-Week Tally Since WICKED
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. At The Quorum, we start tracking films six […]
Weekly Unaided Awareness Chart – Should We Be Paying Closer Attention To A MINECRAFT MOVIE?
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Our apologies to THUNDERBOLTS*, which we dinged for […]
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