The big July 21st showdown between OPPENHEIMER and BARBIE is now only six weeks away, which means it’s time for The Quorum to make its initial box office projection. As of today, we are projecting an opening weekend of $30M-$35M for OPPENHEIMER (subscribe to our Six-Weeks Out Film Tracking Report to see projections for BARBIE […]
The BARBIE campaign is ramping up. Will older women come on board?
Here we go. With less than two months before its July 21st release date, the BARBIE campaign is ramping up. Margot Robbie has surfaced on the publicity trail, while Warner Bros. dropped a wonderfully wacky trailer that begins to reveal the plot behind the highly anticipated film. As we have noted before, awareness for BARBIE […]
Can THE EQUALIZER 3 do what SHANG-CHI couldn’t?
Two years ago, during the height of the pandemic, Disney opted to release SHANG CHI AND THE LEGEND OF THE TEN RINGS on Labor Day weekend. It was a curious move, to say the least. For decades, Labor Day weekend has been a self-perpetuating box office dead zone. Studios used it as a dumping ground, […]
Changes to The Quorum
We are pleased to update you on several significant changes to The Quorum. We believe data is only as impactful as its usability. With that in mind, we made these changes to help add greater context to The Quorum tracking to help you craft a more detailed narrative around the numbers. Here are a few […]
Grading April posters
Don’t sleep on INDIANA JONES AND THE DIAL OF DESTINY. For some time now, INDIANA has topped the Interest chart, and now we can officially say that it had the highest-scoring poster of April. As you know, we ask fans to grade each poster from A+ (“makes me want to see this film”) to F […]
We want more movies, but five on Memorial Day weekend might be too much.
You’re in luck if you want to see a movie over Memorial Day weekend. With five films scheduled to open wide, you will have plenty of choices. While this might seem like a wealth of riches, it’s also a bit absurd. There is no reason for five films to open at the same time, even […]
Can DUNE expand its audience?
Get ready for the DUNE: PART 2 onslaught. Today we got a new poster and an image of a very bald Austin Butler. And the trailer is expected to drop tomorrow. Consider this the first big marketing salvo before the film’s November 3rd release. DUNE exists in an unusual space in the tentpole universe. It […]
A Movie We’re Rooting For: A HAUNTING IN VENICE
At The Quorum, we are all in on Hollywood’s current love affair with the whodunnit genre led by Rian Johnson and Kenneth Branagh. While Johnson leans into well-earned twists and turns, Branagh has excelled at evoking the luxury and romance of travel from a century ago. MURDER ON THE ORIENT EXPRESS and DEATH ON THE […]
Where is the KANDAHAR poster? And does it matter?
UPDATE: Just hours after publishing this story, the KANDAHAR poster was revealed: Did you know a movie called KANDAHAR is coming out next month on Memorial Day weekend? If you didn’t, you wouldn’t be alone. According to The Quorum, the film has only 13% awareness. It’s interesting because it stars Gerard Butler, who has been […]
Grading March posters
This summer looks big. Very big. The list of tentpoles is impressive. And yet, one movie isn’t mentioned in the same breath as GUARDIANS OF THE GALAXY, INDIANA JONES AND THE DIAL OF DESTINY of SPIDER-MAN ACROSS THE SPIDER-VERSE. And that movie is HAUNTED MANSION. We’re not suggesting that MANSION will gross as much as […]