The table below lists the films that are scheduled to be fielded this week. The first eight are set. Films nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be surveyed as soon as possible. Five new films, ALTO KNIGHTS, […]
Can The R-Rated GLADIATOR II Succeed In Family-Friendly November?
With the highly lucrative Thanksgiving corridor less than six weeks away, we’ve got three big films vying for your holiday box office dollars. MOANA 2 looks poised to return Disney to Thanksgiving glory after WISH and STRANGE WORLD misfired over the last two turkey days. Universal has been very aggressively marketing WICKED, including a ubiquitous […]
Weekly Unaided Awareness Chart – RED ONE Returns. But Where Is Thunderbolts*?
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we noted that GLADIATOR II surged […]
Disney Returns To Early May With THUNDERBOLTS*. How Is It Tracking?
You have to feel bad for THE FALL GUY. Last year, the Ryan Gosling – Emily Blunt actioner was the first non-superhero film since 2006 to occupy the first weekend in May, the commonly accepted start of the summer box office season. When Disney pushed DEADPOOL & WOLVERINE from May 3rd to July 18th, Universal […]
Weekly Unaided Awareness Chart – WICKED vs. GLADIATOR II: A November 22nd Battle Is Taking Shape
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. No new films debuted on the Weekly Unaided […]
Weekly Unaided Awareness Chart – A MINECRAFT MOVIE Makes A Splash Six Months Before Release.
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As we noted last week, the first trailer […]
Weekly Unaided Awareness Chart – WICKED Starts To Rise, TERRIFIER 3 Finds An Audience
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Well, that was quick. KRAVEN THE HUNTER disappears […]
Will Bad Buzz Sink A MINECRAFT MOVIE? Not Necessarily.
What do you do when you’re about to release one of the year’s biggest films? If you’re Warner Bros., you drop a trailer for one of the most anticipated films of the following year. With millions of people buying tickets for BEETLEJUICE BEETLEJUICE, it makes sense that the studio would have a trailer for A MINECRAFT […]
Weekly Unaided Awareness Chart – SONIC THE HEDGEHOG 2 Returns And KRAVEN THE HUNTER Makes Its Debut
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we lamented the extended absence of […]
Tracking For BEETLEJUICE BEETLEJUICE Is Through The Roof. With One Week To Go, Could It Have The Largest September Opening Ever?
It’s been a good week for BEETLEJUICE. The film earned solid reviews when it opened at the Venice International Film Festival last week and has been posting sky-high tracking numbers. Currently, overall awareness for the film is at 73%, the highest of any film over the past three years. It is just the fourth film […]
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