It’s a new year, which means a new methodology for grading our posters. Previously, we would survey people and ask them to grade the posters from A+ (“awesome”) to F (“awful”). This time, we’ve changed the wording in the direction of intent. Now, respondents are asked to grade the poster from A+ (“Makes me want […]
Universal has been pushing OPPENHEIMER, so why haven’t the tracking numbers improved?
Let’s talk about Christopher Nolan. For the past 20 years, he has been on an unmatched run of success with both audiences and critics. Seriously, just take a look at his filmography. Since his breakout film, MEMENTO, which earned him his first of five Academy Award nominations in 2001, he has delivered hit after hit. […]
Update: ANT-MAN tracking is on the rise.
On New Year’s Eve, we posed the question, where is Paul Rudd in the ANT-MAN campaign? At the time, the campaign was focusing heavily on Jonathan Majors as “Kang.” Back then, awareness and interest for QUANTUMANIA were lagging behind BLACK ADAM, which opened to $65M. But, the campaign has shifted its focus to the rest […]
A January worth celebrating.
What a difference a year makes. Last January, the major studios only gave us three new releases. This year, we got five. Granted, five wide releases in a month is still on the light side, and there are no new films this coming weekend, but overall it’s a significant improvement over last year. Not only […]
March is stacked. And that’s a good thing.
It’s no secret that a lack of new films from the big studios stymied the theatrical recovery of 2022. Before the pandemic, we were approaching a calendar where every weekend was big, with tentpoles expanding beyond the confines of the summer and the holidays. But last year, there was no big Valentine’s Day movie, no […]
Grading December Posters
Each week, we ask the general public to grade posters for upcoming releases from A+ (“amazing”) to F (“awful”). Studios started revealing key art for many of the summer’s tentpoles including SPIDER-MAN: ACROSS THE SPIDER-VERSE, GUARDIANS OF THE GALAXY: VOL. 3, INDIANA JONES AND THE DIAL OF DESTINY, and TRANSFORMERS. All scored well, though it […]
Interest is low for BARBIE. Is it time to be concerned?
Something important will be happening this summer. With THE LITTLE MERMAID and BARBIE, studios will be releasing two high-profile films catered towards younger women for the first time in the post-pandemic era. Until now, titles like HOCUS POCUS 2, DISENCHANTED, and ENOLA HOLMES 2 were only available on streaming services. Sure, we had THE LOST […]
Where is Paul Rudd in the QUANTUMANIA campaign?
There are lots of reasons to like the ANT-MAN series. Aside from the cast toplined by the endlessly charming Paul Rudd and the inspired pairing of Michelle Pfeiffer and Michael Douglas, there has always been an intimacy to the ANT-MAN films that has been missing throughout the rest of the MCU. It is small in […]
Will a last minute dip in interest hurt AVATAR: THE WAY OF WATER?
Tomorrow marks the first anniversary of the release of SPIDER-MAN: NO WAY HOME, a film that many consider the beginning of the post-pandemic box office. The film opened to $260M in the face of surging Omicron cases, thus proving that audiences will put their safety concerns aside for the right movie. A year later, as […]
Feeding The Beast: How the other studios are making AVATAR: THE WAY OF WATER even bigger.
One of the best things about the holiday season is the annual flood of new studio movies. In any given year, audiences get anywhere from six to eight wide releases during the last two weeks of the year. In 2018, we got 10 (!) new films. And that doesn’t even include specialty films that open […]