The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we lamented how only four films […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. With the summer box office winding down, we’re […]
To open on Wednesday, or not to open on Wednesday. That is, occasionally, the question. Upwards of 95% of wide releases arrive on a Friday (with Thursday night previews), though studios will occasionally drop a film two days earlier. Case in point: DESPICABLE ME 4 opened this week on Wednesday, July 3rd. In this case, […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, A QUIET PLACE: DAY ONE accomplished […]
Yesterday, we got a deliciously dark and moody trailer for NOSFERATU, which Focus Features currently has slated to open on Christmas Day. The holiday corridor can be enormously lucrative, but Christmas, as well as Thanksgiving, tend to be kinder to family films. These aren’t corridors that scream out for a gothic vampire film. It begs […]
Back in February, we highlighted the looming Thanksgiving showdown between WICKED and MOANA 2. We even gave it the clumsy moniker of “Moicked.” Not since the great BARBIE and OPPENHEIMER showdown have two big titles gone head-to-head. Back then, it was reasonable to think that either of these titles would reign supreme. However, is MOANA […]
Saturday is a noteworthy day for the upcoming film BORDERLANDS. June 22nd will be the third anniversary of the end of productions. Yes, BRODERLANDS wrapped way back in 2021. This is also an important time for the film for another reason. Tracking has been flat since February, when the trailer was released. Awareness jumped from […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a good week for Disney. INSIDE […]
Can DEADPOOL & WOLVERINE open above $200M? At the moment, it certainly looks possible. Here’s how it stacks up. For comps, we’re using the two biggest openings of the past three years. SPIDER-MAN: NO WAY HOME debuted to $260M, DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS launched to $187M. Let’s start by looking at awareness. […]
Finally. Finally! Sony has given us a poster for IT ENDS WITH US less than two months before the film’s August 9th release. For those who are wondering, yes, that is very late. Regardless of why it took so long to get key art, now that we have it, we have questions. The artwork is […]
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