What do THE WOMAN KING, DON’T WORRY DARLING, BROS, and TÁR have in common? They all made their debuts at major festivals, premiering in either Venice or Toronto. These festivals are a rite of passage for high-profile fall studio releases—the films that the studios want to imbue with an aura of prestige and importance. So, […]
Update: Awareness is up for DON’T WORRY DARLING while opposing forces keep interest in neutral.
It’s been an eventful two weeks for DON’T WORRY DARLING. A study by The Quorum conducted just before its premiere in Venice showed that the recent controversies may be helping. Among those aware of the film, 37% said the headlines made them more interested in the movie, whereas 20% said they were less interested. We’ll […]
Grading This Week’s Poster (9.11.22)
Each week we ask people to grade the week’s newest posters from A+ (“awesome”) to F (“awful”). Here are the final grades. BLACK ADAM Grade: A The latest version of the BLACK ADAM poster is the first to score an A since the BLACK PANTHER: WAKANDA FOREVER one sheet in late July. ADAM could use […]
Awareness for GLASS ONION: A KNIVES OUT STORY is low. Will that change now that the campaign has begun?
Here we go, folks. The campaign for GLASS ONION: A KNIVES OUT STORY has kicked into high gear thanks to a new poster and teaser trailer ahead of its premiere later this week at the Toronto Film Festival. And it looks like a blast. Thankfully, any concerns that a change in locale from a stately […]
People still want to see HALLOWEEN ENDS in a theater over Peacock. Will that change?
When it was announced last week that HALLOWEEN ENDS would shift from theatrical only to a hybrid release on Peacock, the timing couldn’t have been worse. Exhibition is going through a dry spell that rivals the worst days of the pandemic. Not because people don’t want to go to the movies; it’s that the studios […]
In Focus: BROS
WHY IS THIS FILM NOTEWORTHY? It’s noteworthy because it’s a comedy, and we haven’t had many original, non-action comedies in this post-pandemic era. EASTER SUNDAY and UNBEARABLE WEIGHT OF MASSIVE TALENT come to mind, though neither were big performers. EASTER opened to $5M, while UNBEARABLE did somewhat better, debuting to $7M. With BROS arriving in […]
No such thing as bad publicity. Has the DON’T WORRY DARLING drama, helped the film?
The Quorum has been tracking DON’T WORRY DARLING since late April when director Olivia Wilde introduced the film at CinemaCon and was subsequently introduced to custody papers from ex-partner Jason Sudeikis. And yet, despite that highly publicized event, awareness for DARLING remained in the mid-teens. Even after Warner Bros. released a pair of trailers, one […]
Grading this week’s posters (8.28.22)
Each week we ask people to grade the week’s newest posters from A+ (“awesome”) to F (“awful”). Here are the final grades. PINOCCHIO Grade: A As we’ve noted before, we have decided NOT to track either of the PINOCCHIO movies – this Disney+ version nor the Netflix version coming later this year – but that […]
AVATAR: THE WAY OF WATER has been tops in awareness for ten weeks. That’s about to change.
When AVATAR: THE WAY OF WATER reached the top of the awareness chart ten weeks ago after JURASSIC WORLD DOMINION opened in theaters, we knew it would sit there for a while. We also knew that at some point, BLACK PANTHER: WAKANDA FOREVER, arriving in theaters a month before AVATAR, would eventually climb to the […]
THE MARVELS arrives on tracking with a bang.
It’s always noteworthy when a DC or Marvel film is added to tracking. Today, THE MARVELS makes a splashy debut on The Quorum. THE MARVELS is essentially the sequel to the 2019 film CAPTAIN MARVEL. That film, starring Brie Larson, made $426M domestically and ranks behind BLACK PANTHER as the highest-grossing debut stand-alone film in […]
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