To split or not to split? That is the question. When Lionsgate divided MOCKINGJAY, the final chapter in the first HUNGER GAMES trilogy, part two ended up being the series’ lowest-grossing film. Last year, nearly a decade after the release of MOCKINGJAY – PART TWO, director Frances Lawrence said he regretted splitting the movie. Last […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. For the past several weeks, DUNE PART: TWO […]
Two weeks ago, we took a look at the tracking for DUNE: PART TWO. At the time, DUNE was lagging behind FAST X and TRANSFORMERS: RISE OF THE BEASTS, which opened to $68M and $61M, respectively. Even though it was trailing the two comps, we were optimistic about DUNE because its numbers were on the […]
Twenty years ago, horror campaigns were fairly plug-and-play. Studios assumed that there was a finite audience for the genre, so there was no need to do long-lead marketing. Throw some money at it two weeks before release, and you’re good to go. Thankfully, that’s not the case anymore. There is no better example of that […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. DUNE: PART TWO continues to lead all films […]
According to Forbes, 65 million households have a dog. That’s a lot. It turns out that many of those canine lovers like to see dogs on the big screen. MARLEY AND ME represents a high point for the genre, grossing $143M in 2018. But since then, the relatively inexpensive to produce dog drama has been […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. While DUNE: PART TWO leads all films with […]
What exactly is happening with DUNE: PART TWO? For months, DUNE 2 has been a beacon—the first big film of 2024. The film has been earmarked as a jolt to wake theatrical from its winter doldrums. And boy, is it needed. This week, I.S.S. was the only new wide release, and no new films are […]
Last year, The Quorum introduced the unaided awareness metric in our Tracking 102 post. As a reminder, unaided awareness (UA) is based on an open-ended question in our tracking surveys where we ask people to name as many upcoming movies as they can off the top of their heads. They are not provided a list […]
2023 was a good, but not great, year for animation. THE SUPER MARIO BROS. MOVIE was a blockbuster grossing $575M making it the #2 film of the year. And SPIDER-MAN: ACROSS THE SPIDER-VERSE took in $381M, which landed it at #3. But there’s a steep drop after those two. The next closest was ELEMENTAL, which […]
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