The Quorum

The THOR: LOVE AND THUNDER campaign begins.

At 81 days before release, we admit we were growing a bit concerned about the lack of material for THOR: LOVE AND THUNDER. That’s because most of the July releases already have trailers out, including MINIONS: RISE OF GRU, PAWS OF FURY, WHERE THE CRAWDADS SING, NOPE, BULLET. TRAIN and DC LEAGUE OF SUPER PETS. […]

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Has Hollywood given up on Mother’s Day?

Why hasn’t someone planted a flag on the May 13th weekend? Ok, yes, Roadside Attractions has FAMILY CAMP opening that weekend. And Universal has FIRESTARTER on the 13th, but that one is getting a day-and-date release on Peacock. There are no major-studio, theatrical-only releases scheduled for Mother’s Day weekend.  This speaks to two pandemic distribution trends. […]

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Lionsgate ships SHOTGUN WEDDING off to Amazon

To be honest, we thought the days of studios selling their wares to streamers were over. Sure, it made sense during the height of the pandemic when theaters were mostly closed. But today, not so much.  Of course, there are always extenuating circumstances. And as Deadline reports, it could have been a case of Amazon […]

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THE LOST CITY was huge with women. Now what?

Up until around 6 PM on Sunday, the biggest movie story of the weekend was the terrific opening for THE LOST CITY. With a $30.5M debut, CITY marked the first time women – especially those over 35 years old – went to the theater for a non-tentpole superhero movie. It was the strongest sign yet […]

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