What a difference a year makes. Last January, the major studios only gave us three new releases. This year, we got five. Granted, five wide releases in a month is still on the light side, and there are no new films this coming weekend, but overall it’s a significant improvement over last year. Not only […]
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March is stacked. And that’s a good thing!
It’s no secret that a lack of new films from the big studios stymied the theatrical recovery of 2022. Before the pandemic, we were approaching a calendar where every weekend was big, with tentpoles expanding beyond the confines of the summer and the holidays. But last year, there was no big Valentine’s Day movie, no […]
Grading December Posters
Each week, we ask the general public to grade posters for upcoming releases from A+ (“amazing”) to F (“awful”). Studios started revealing key art for many of the summer’s tentpoles including SPIDER-MAN: ACROSS THE SPIDER-VERSE, GUARDIANS OF THE GALAXY: VOL. 3, INDIANA JONES AND THE DIAL OF DESTINY, and TRANSFORMERS. All scored well, though it […]
Interest is low for BARBIE. Is it time to be concerned?
Something important will be happening this summer. With THE LITTLE MERMAID and BARBIE, studios will be releasing two high-profile films catered towards younger women for the first time in the post-pandemic era. Until now, titles like HOCUS POCUS 2, DISENCHANTED, and ENOLA HOLMES 2 were only available on streaming services. Sure, we had THE LOST […]
Where is Paul Rudd in the QUANTUMANIA campaign?
There are lots of reasons to like the ANT-MAN series. Aside from the cast toplined by the endlessly charming Paul Rudd and the inspired pairing of Michelle Pfeiffer and Michael Douglas, there has always been an intimacy to the ANT-MAN films that has been missing throughout the rest of the MCU. It is small in […]
Will a last minute dip in interest hurt AVATAR: THE WAY OF WATER?
Tomorrow marks the first anniversary of the release of SPIDER-MAN: NO WAY HOME, a film that many consider the beginning of the post-pandemic box office. The film opened to $260M in the face of surging Omicron cases, thus proving that audiences will put their safety concerns aside for the right movie. A year later, as […]
Feeding The Beast: How the other studios are making AVATAR: THE WAY OF WATER even bigger.
One of the best things about the holiday season is the annual flood of new studio movies. In any given year, audiences get anywhere from six to eight wide releases during the last two weeks of the year. In 2018, we got 10 (!) new films. And that doesn’t even include specialty films that open […]
Grading November Posters
It was a slow month for new posters. There were only eight posters for fans to vote on, and for the most part, they all scored well. On the heels of a disappointing opening for STRANGE WORLD, which never took flight on tracking, Disney has to feel encouraged by the fact that ELEMENTAL was the […]
M3GAN is a meme sensation. Will it be the next SMILE?
Halloween is officially behind us, which means the recent rush of horror films has run its course. Between July 8th, when THOR: LOVE AND THUNDER came out, and the last weekend in October, there were eight studio horror films. While NOPE was an obvious choice to top the list, which it did by grossing $123M […]
Keep an eye out for SCREAM 6 and EVIL DEAD RISE. Both arrive on The Quorum with very high interest.
Something unusual happened this week, and you wouldn’t be blamed for not noticing. We add movies to The Quorum all the time. And in most cases, films arrive with unremarkable numbers, mainly because we add them many months before the film’s release. Those numbers, ideally, grow over time from frequently modest beginnings. In some cases, […]
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