For the first time since July 8th, we have a new film at the top of the awareness chart. AVATAR: THE WAY OF WATER surrenders the #1 spot, but not to BLACK PANTHER: WAKANDA FOREVER, BLACK ADAM, or HALLOWEEN ENDS. No, the film that takes the top spot with 65% awareness is none other than […]
Category: Uncategorized
A film we’re rooting for: SMILE
Back in October 2015 when Netflix released BEASTS OF NO NATION, its very first original film, few would have guessed that streaming platforms would play such a huge part in the motion picture ecosystem. Even before lockdown, when Disney+ and Apple TV+ were nascent streaming services, it was clear that the shift from large to […]
Scores are up for THE LITTLE MERMAID. Will it break the record for the largest Memorial Day opening?
On September 9th, there was an event so huge that it caused a ripple in the space-time continuum. The Earth fell off its axis. Perhaps you felt it. It was on this day that Disney released a teaser trailer for THE LITTLE MERMAID. To the dismay of a very vocal minority, in the upcoming live-action […]
With a month to go before release, is BLACK ADAM on track to open above $100M?
How anemic has the late summer box office been? Unless DON’T WORRY DARLING or SMILE over-perform, this will be the first September since 2001 without a film opening above $20M. THE WOMAN KING got close with a $19M debut. But the celebration of KING as a box office win only speaks to the entrenchment of […]
Welcome to ONE PIECE FILM: RED, the first anime title we’ve tracked, to The Quorum
We are thrilled to welcome ONE PIECE FILM: RED to The Quorum this week. RED, scheduled to open on November 4th, is the first anime title that we have tracked. And not a moment too soon. Anime titles, specifically those released by Crunchyroll, have been under-the-radar hits. Last month, DRAGON BALL SUPER: SUPERHERO debuted at […]
In Focus: AMSTERDAM
What do THE WOMAN KING, DON’T WORRY DARLING, BROS, and TÁR have in common? They all made their debuts at major festivals, premiering in either Venice or Toronto. These festivals are a rite of passage for high-profile fall studio releases—the films that the studios want to imbue with an aura of prestige and importance. So, […]
Update: Awareness is up for DON’T WORRY DARLING while opposing forces keep interest in neutral.
It’s been an eventful two weeks for DON’T WORRY DARLING. A study by The Quorum conducted just before its premiere in Venice showed that the recent controversies may be helping. Among those aware of the film, 37% said the headlines made them more interested in the movie, whereas 20% said they were less interested. We’ll […]
Grading This Week’s Poster (9.11.22)
Each week we ask people to grade the week’s newest posters from A+ (“awesome”) to F (“awful”). Here are the final grades. BLACK ADAM Grade: A The latest version of the BLACK ADAM poster is the first to score an A since the BLACK PANTHER: WAKANDA FOREVER one sheet in late July. ADAM could use […]
Awareness for GLASS ONION: A KNIVES OUT STORY is low. Will that change now that the campaign has begun?
Here we go, folks. The campaign for GLASS ONION: A KNIVES OUT STORY has kicked into high gear thanks to a new poster and teaser trailer ahead of its premiere later this week at the Toronto Film Festival. And it looks like a blast. Thankfully, any concerns that a change in locale from a stately […]
People still want to see HALLOWEEN ENDS in a theater over Peacock. Will that change?
When it was announced last week that HALLOWEEN ENDS would shift from theatrical only to a hybrid release on Peacock, the timing couldn’t have been worse. Exhibition is going through a dry spell that rivals the worst days of the pandemic. Not because people don’t want to go to the movies; it’s that the studios […]
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