The table below lists the films that are scheduled to be fielded this week. The first eight are set. Films nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be surveyed as soon as possible. Three films, BLACK BAG, THE […]
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Weekly Unaided Awareness Chart – WICKED Starts To Rise, TERRIFIER 3 Finds An Audience
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Well, that was quick. KRAVEN THE HUNTER disappears […]
Will Bad Buzz Sink A MINECRAFT MOVIE? Not Necessarily.
What do you do when you’re about to release one of the year’s biggest films? If you’re Warner Bros., you drop a trailer for one of the most anticipated films of the following year. With millions of people buying tickets for BEETLEJUICE BEETLEJUICE, it makes sense that the studio would have a trailer for A MINECRAFT […]
Weekly Unaided Awareness Chart – SONIC THE HEDGEHOG 2 Returns And KRAVEN THE HUNTER Makes Its Debut
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we lamented the extended absence of […]
Tracking For BEETLEJUICE BEETLEJUICE Is Through The Roof. With One Week To Go, Could It Have The Largest September Opening Ever?
It’s been a good week for BEETLEJUICE. The film earned solid reviews when it opened at the Venice International Film Festival last week and has been posting sky-high tracking numbers. Currently, overall awareness for the film is at 73%, the highest of any film over the past three years. It is just the fourth film […]
Weekly Unaided Awareness Chart – Where are GLADIATOR II and VENOM: THE LAST DANCE?
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, MOANA 2 skyrocketed from 3% to […]
Weekly Unaided Awareness Chart – MOANA 2 Soars, MUFASA: THE LION KING Returns, and SNOW WHITE Debuts
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As expected, Disney had a good week thanks […]
Weekly Unaided Awareness Chart – The Quiet Before The Disney Storm
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a slow week with little change […]
A Closer Look: Lionsgate Has Eight Movies Opening Over The Next 11 Weeks.
When Warner Bros. released three films in the span of 11 days last December, it was a remarkable feat. Imagine the marketing, promotion and distribution teams juggling the near-simultaneous releases of WONKA (12/15), AQUAMAN AND THE LOST KINGDOM (12/22, and THE COLOR PURPLE (12/25). The holiday season can be stressful for any studio –no, they […]
WICKED Has Been All Over The Olympics. Is It Making A Difference?
If you’ve been watching the Olympics, you likely saw Cynthia Erivo and Ariana Grande promoting Universal’s WICKED. Perhaps you saw commercials over and over. The movie has been nearly as, if not more, ubiquitous than Snoop Dogg and Simone Biles. Donned in stunning pink and green outfits and never more than a foot apart, Erivo […]
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