Of the many challenges facing theatrical over the past five years (pandemic, superhero fatigue, a pair of industry strikes), the one constant has been the success of horror films. Though not for everyone, the genre has ardent fans who appreciate sharing a good scare in a theater with fellow horror fans. Relatively cheap to make, […]
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Tracking Schedule – Week of 3/18/24
The top 8 films are locked; however, slots 9 and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be fielded as soon as possible. This week four new titles will be added to The Quorum including VENOM: THE LAST DANCE, GLADIATOR […]
Weekly Unaided Awareness Chart – BEETLEJUICE Watch Begins
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Yesterday, we got our first look at BEETLEJUICE […]
No Trailer. No Poster. No Problem. Sony Is Late With BAD BOYS 4 Material, But It May Not Matter.
It was recently reported that BAD BOYS 4 wrapped filming ahead of its June 7th release date. Will Smith and Martin Lawrence celebrated the completion of photography with a joint social post. It was the first official image released for the film, which is now less than 90 days from release. Will Sony make the […]
Tracking Schedule – Week of 3/18/24
The top 8 films are locked; however, slots 9 and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be fielded as soon as possible. This week three new titles will be added to The Quorum including MAXXXINE, SIGHT and ALIEN: ROMULUS. […]
THE FALL GUY Is The First Non-Superhero To Launch The Summer Box Office In 17 Years. How’s It Looking?
Something unique is happening on May 3rd. For over two decades, the first weekend in May has been the official start of the summer box office, and for every year since 2007, it’s been the domain of superhero films. Ok, that’s not entirely true. We’re excluding the Covid years of 2020 and 2021 and 2018 […]
Weekly Unaided Awareness Chart – Finally some good news for FURIOSA
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a bit of a bloodbath this […]
The Unique Tracking Challenge Of Having Two Imaginary Friend Films In The Marketplace.
Back in 2022, there were two PINOCCHIO movies. One was by Robert Zemeckis for Disney+, and the other was GUILLERMO DEL TORO’S PINOCCHIO for Netflix, which added the director’s name to distinguish it from the Disney film. At the time, The Quorum was tracking high-profile streaming films (we have since focused only on films exclusive […]
Weekly Unaided Awareness Chart – THE FALL GUY Returns For The First Time Since December
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we welcome some old friends back […]
Tracking Update: How Does DUNE: PART TWO Look Today On The Eve of Its Release?
DUNE: PART TWO is now just over 24 hours away from arriving in theaters. Reviews have been stellar, and anticipation is high. With that in mind, this is an opportune time to take another look at the tracking. As a reminder, we have been comping DUNE against FAST X, which opened to $68M and TRANSFORMERS: […]