The Quorum

Tracking Schedule – Week of 5/27/24

These films are scheduled to be fielded this week. The titles in the first 8 spots are set. Slots 9 and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be surveyed as soon as possible. This week five new films are […]

Read More…

Weekly Unaided Awareness Chart – Paramount Continues To Reap The Rewards Of Listening To Fans As SONIC THE HEDGEHOG 3 Makes Its Debut

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Two weeks ago, SONIC THE HEDGEHOG 3 was […]

Read More…

A Movie We’re Rooting For: FLY ME TO THE MOON

Last week, we noted that Sony is occasionally late with trailers and even later with key art. Usually trailers are posters are released simultaneously, but that’s not how Sony rolls. Case in point FLY ME TO THE MOON. Sony dropped a winning trailer for MOON on April 9th and waited a full month before releasing accompanying […]

Read More…

The August 9th Quandary

Update (5.25.24): Both THE FIRE INSIDE (now 12/25/24) and CUCKOO (now 8/2/24) have moved off this date. August 9th is shaping up to be one of the more interesting summer weekends. We’ve noted that there are no major studio releases scheduled for May 31st, and the only film opening on June 21st is THE BIKERIDERS […]

Read More…

Update: The Challenge In Tracking CHALLENGERS

Two weeks ago, when the terrific reviews for CHALLENGERS were released, The Quorum was projecting an opening weekend in the $6M – $8M range. At the time, we wondered if the reviews would lift the tracking data.  The numbers somewhat improved down the homestretch. Awareness climbed 9 points since that story was published. And interest […]

Read More…

Can FURIOSA And GARFIELD Leverage A Soft Early June?

What do EZRA and HAIKYU!! THE DUMPSTER BATTLE have in common? EZRA is a drama from Bleecker Street, while HAIKYU from Crunchyroll is an anime film that is breaking box office records in Japan. That’s not it. What they share is that both are opening on May 31st, the weekend after Memorial Day. These are […]

Read More…