The Quorum

6-Weeks Out Film Tracking Report (5.26.22)

After 36 years, the TOP GUN sequel finally arrives in theaters. It enters its opening weekend with very solid numbers. Awareness is up 5 points this week. Interest is up 0.3. Also of note is the arrival of the next Marvel film. THOR: LOVE AND THUNDER debuts on the SixWeek Film Tracking Report. THOR joins […]

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How big will TOP GUN: MAVERICK be?

What will TOP GUN: MAVERICK make this weekend? That’s the question on everyone’s lips. The popular opinion is that it will land somewhere in the neighborhood of $70M – $100M for the three-day weekend.  If MAVERICK reaches $100M, it would be just the 4th Memorial Day release since 2000 to do so and the first since […]

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Finally a trailer for THE GRAY MAN, but is it too late?

Netflix released the trailer to the Adam Sandler basketball movie HUSTLE precisely a month before release, so it’s somewhat shocking that, today, we got the trailer for THE GRAY MAN a full 52 days before its debut. For Netflix, that’s a long lead campaign.  Of course, if this were a studio movie, the trailer would […]

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Mission Impossible Dead Reckoning Part One returns to The Quorum.

It’s Tom Cruise’s world. We’re just living in it.  You certainly wouldn’t be blamed for thinking that, given how ubiquitous the superstar has been. TOP GUN: MAVERICK opens this weekend, and now, not coincidentally, Paramount has given us the first trailer for what is now known as MISSION: IMPOSSIBLE DEAD RECKONING PART ONE.  MISSION isn’t […]

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After TOP GUN, will BEETLEJUICE be the next big 80s refresh?

After more than a decade in development and 36 years after the original, TOP GUN: MAVERICK looks to be an enormous success. Anyone who saw the film at CinemaCon will tell you that the film not only works, but will lead many sidelined moviegoers back into the theatrical moviegoing experience. It feels modern, yet the […]

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6-Week Film Tracking Report (5.19.22)

Two new films join the Tracking Report. This week we welcome MINIONS: THE RISE OF GRU and MR. MALCOLM’s LIST. In terms of movement, it was the smaller titles that had the greatest gains. MEN added four points in Awareness and 0.3 points in Interest. It also had a nice jump in Location and Pay. […]

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ELVIS is on the rise.

After months of having only a teaser poster of a belt buckle, Warner Bros. has finally given us two new ELVIS posters featuring, well, Elvis. One has a young Elvis clad in black leather, the other a less-young Elvis in white leather.  We often bifurcate Elvis Presley’s career into his young, fit peak and his […]

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Location, Location, Location

As you know, The Quorum publishes four film tracking metrics: awareness, interest, location, and pay. We often talk about the first two, but among 2022 wide releases, it’s the location metric that correlates the most to a film’s opening weekend gross.  For those unfamiliar, the location metric measures the percentage of people who prefer to […]

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LIGHTYEAR marks the end of a frustrating pandemic-era for Pixar.

With LIGHTYEAR arriving in theaters next month, we can officially close the book on Pixar’s terrible, horrible, no good, very bad pandemic. Perhaps that’s not the most appropriate description. Rather, it was a pandemic of lost opportunities.  First, let’s rewind a few years. The period from 2010 to 2019 was especially sequel-heavy for Pixar. Of […]

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