What exactly is happening with DUNE: PART TWO? For months, DUNE 2 has been a beacon—the first big film of 2024. The film has been earmarked as a jolt to wake theatrical from its winter doldrums. And boy, is it needed. This week, I.S.S. was the only new wide release, and no new films are […]
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Weekly Unaided Awareness Chart – BAD BOYS 4 Registers Unaided For The First Time.
Last year, The Quorum introduced the unaided awareness metric in our Tracking 102 post. As a reminder, unaided awareness (UA) is based on an open-ended question in our tracking surveys where we ask people to name as many upcoming movies as they can off the top of their heads. They are not provided a list […]
Could 2024 Be The Biggest Year Yet For Animation?
2023 was a good, but not great, year for animation. THE SUPER MARIO BROS. MOVIE was a blockbuster grossing $575M making it the #2 film of the year. And SPIDER-MAN: ACROSS THE SPIDER-VERSE took in $381M, which landed it at #3. But there’s a steep drop after those two. The next closest was ELEMENTAL, which […]
This Week’s Long Lead Tracking Grid: KUNG FU PANDA 4 Looks To Leverage The Lack Of Family Films.
As we look at 2024, there’s a chance that several family and animated films will land among the year-end top 10 thanks to several returning franchises. Illumination brings back its flagship property with DISPICABLE ME 4. Pixar looks to right the ship with INSIDE OUT 2, and Paramount plans on delivering SONIC THE HEDGEHOG 3 […]
MICKEY 17 Gets Pushed. KRAVEN Returns. Updates On All The Comings And Goings.
There’s been lots of comings and goings on The Quorum this wee. A few films were re-added to tracking, a few titles shifted dates, while one highly anticipated movie has been removed from The Quorum. Removed from The Quorum:MICKEY 17: Warner Bros. announced yesterday that MICKEY 17, Bong Joon-ho’s highly anticipated follow-up to PARASITE, has […]
This Week’s Long Lead Tracking Grid: The New CHALLENGERS Poster Isn’t Helping…Yet.
CHALLENGERS remains one of the great tracking mysteries. A week after MGM released the poster for the CHALLENGERS, the film took a tumble in our weekly Long Lead Tracking Grid. The film marrying director Luca Guadagnino and Zendaya is one of the most anticipated films of the spring. At least among industry observers. Do filmgoers […]
New To The Quorum: JOKER: FOLIE A DEUX
When JOKER opened to $96M in 2019, it set a record for the largest October opening, a benchmark that stands to this day. The film was also a critical darling, scoring 12 Oscar nominations, including Best Picture. Joaquin Phoenix walked away with the Best Actor Oscar. This week, The Quorum began tracking its follow-up, JOKER: FOLIE A […]
The Quorum’s Pick For The Best Film Of 2023: EMILY
The Brontë sisters are some of the most mysterious figures in modern literature. Two of them wrote enduring classics – Charlotte’s JANE EYRE and Emily’s’ WUTHERING HEIGHTS – and yet little is known about the sisters who all passed away before age 40. Adding to the mystery is the lack of confirmed photographs of the […]
The Biggest Theatrical Story Of 2023: Women Drove The Box Office
After decades of studios targeting men with superheroes, dinosaurs, impossible missions, transformers and guys driving fast and furious, 2023 was the year that women showed up. And in a big way. Yes, there was BARBIE. At $636M domestic in the bank, it ranks as the 11th highest grossing film of all time (not adjusted). It was […]
A Movie We’re Rooting For: ARGYLLE
There’s a lot to like about the upcoming action comedy ARGYLLE, opening on February 2nd. It’s directed by Matthew Vaughn, who reinvigorated the genre a decade ago with KINGSMAN: THE SECRET SERVICE. Judging by the trailer, ARGYLLE looks like an irresistible mashup of THE LOST CITY, ROMANCING THE STONE, BULLET TRAIN, and THE MAN FROM […]