The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we are happy to introduce a […]
Who doesn’t love a great box office battle, whether it’s BARBENHEIMER, GLICKED, or SONIC THE HEDGEHOG 3 vs. MUFASA: THE LION KING, which, oddly enough, didn’t generate a catchy portmanteau of its own. We have another matchup coming this Memorial Day weekend when the live action LILO & STITCH goes up against MISSION: IMPOSSIBLE – […]
MICKEY 17 is now six weeks from release, meaning The Quorum has given the film its first opening weekend projection. Based on the tracking today, the film is projected to open below $20M. With a reported budget near $100M, that may not be the opening Warner Bros. wants. And frankly, it’s lower than we had […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. While there wasn’t much movement this week – […]
Update 1/17 1:30PM – DEADPOOL & WOLVERINE data corrected to show 9% unaided. The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Talk about a quiet week. There was almost […]
When Warner Bros. gave us the teaser for COMPANION back in early October, we were hooked. In one of the more brilliant bait-and-switches, the teaser opened with a card reading, “from the studio that brought you The NOTEBOOK.” What followed over the next 60 seconds was far from the timeless romance of that classic. Rather, […]
What do ZERO DARK THIRTY, AMERICAN SNIPER, THE REVENANT, HIDDEN FIGURES, THE POST, and 1917 have in common? Combined they have 39 Academy Award nominations. All six were nominated for Best Picture. But there’s a less obvious connection among these films. All six opened in limited release in late December before expanding wide the following […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It happens all the time. A film makes […]
Do posters drive the box office? No. At least not singlehandedly. However, when looking at the 10 highest and lowest scoring artwork of 2024, the top posters align closely with the end-of-year box office. Ten posters earned an A grade, with DESPICABLE ME 4 landing a fraction higher than the teaser poster for BEETLEJUICE BEETLEJUICE. […]
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