Disney has been making live-action versions of their animated classics for over a decade. Most notably, the studio struck gold with CINDERELLA (2015), BEAUTY AND THE BEAST (2017), ALADDIN (2019), THE LION KING (2019), and THE LITTLE MERMAID from earlier this year. Next up is SNOW WHITE, arriving in theaters on March 22nd. SNOW was […]
Could it be that we will look back at this weekend as an inflection point for theatrical? BARBIE appears to be a once-in-a-decade film event, OPPENHEIMER is creating new rules for PLF titles, while SOUND OF FREEDOM is poised to cross $100M. None of these are sequels. None of these have huge budgets. None of […]
Last year, AVATAR: THE WAY OF WATER dominated the holiday season. This year, several big titles will be vying for your holiday dollars. Currently, there are eight wide releases scheduled for the back half of December, and that doesn’t include platforms that hope to expand during the holidays. Of the eight, FERRARI (December 25th, Neon) […]
While blistering heat blankets much of the country, it might do the mind and body some good to focus on the fall and winter. Thankfully, the studios are starting to unveil Q4 trailers. While we already have trailers for MIGRATION and THE COLOR PURPLE, it feels like holiday campaigns are just now kicking into gear. […]
How do we love BARBIE? Let us count the ways. First, we love that a studio committed $100M to a non-superhero, non-sequel title. Second, we love that the film was handed over to three-time Oscar-nominated filmmaker Greta Gerwig. Third, we are a sucker for art direction. You had us at pink. But there’s another important […]
For months we’ve been keeping close tabs on the July 21st showdown between BARBIE and OPPENHEIMER. At one time, it was unclear which film would have the bigger opening. Today, it seems clear that BARBIE has the advantage, but there is still some intrigue as we approach the big weekend. And that is how theater […]
The third quarter of the year is one of transition. By July, most of the superhero and big budget tentpoles have cycled through, such as MISSION: IMPOSSIBLE – DEAD RECKONING PART ONE. The first half of August usually has a few mid-budget franchises (TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM, MEG 2: THE TRENCH) before the […]
Much has been written about the performance of THE FLASH. It’s been called a disaster, a flop, an epic misfire. Think pieces have been written about what went wrong, what this means for the state of theatrical, for Warner Bros., for Ezra Miller. It’s hard to argue that it performed softer than many would have […]
By now, we all understand the importance of premium large format (PLF) screens. Reportedly, PLF screens accounted for 42% of the grosses for THE FLASH. And we’re all familiar with the brouhaha over IMAX screens between MISSION: IMPOSSIBLE – DEAD RECKONING PART ONE and OPPENHEIMER. When it was announced at CinemaCon that MISSION would be opening […]
Forget the Jets. This summer we’ve got the Sharks vs. the Turtles. In a curious bit of scheduling, TEENAGE MUTANT NINJA TURLES: MUTANT MAYHEM and THE MEG 2: THE TRENCH—two films targeting the same demo—will go head-to-head in early August. TURTLES gets a two-day head start by opening on Wednesday, August 2nd before MEG arrives on […]
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