The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Yesterday, we got our first look at BEETLEJUICE […]
It was recently reported that BAD BOYS 4 wrapped filming ahead of its June 7th release date. Will Smith and Martin Lawrence celebrated the completion of photography with a joint social post. It was the first official image released for the film, which is now less than 90 days from release. Will Sony make the […]
Something unique is happening on May 3rd. For over two decades, the first weekend in May has been the official start of the summer box office, and for every year since 2007, it’s been the domain of superhero films. Ok, that’s not entirely true. We’re excluding the Covid years of 2020 and 2021 and 2018 […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a bit of a bloodbath this […]
Back in 2022, there were two PINOCCHIO movies. One was by Robert Zemeckis for Disney+, and the other was GUILLERMO DEL TORO’S PINOCCHIO for Netflix, which added the director’s name to distinguish it from the Disney film. At the time, The Quorum was tracking high-profile streaming films (we have since focused only on films exclusive […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we welcome some old friends back […]
DUNE: PART TWO is now just over 24 hours away from arriving in theaters. Reviews have been stellar, and anticipation is high. With that in mind, this is an opportune time to take another look at the tracking. As a reminder, we have been comping DUNE against FAST X, which opened to $68M and TRANSFORMERS: […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. The Super Bowl bloom is off the rose. […]
When MAD MAX: FURY ROAD opened in 2015, it arrived 30 years after MAD MAX BEYOND THUNDERDOME, the last release in the dystopian franchise. On paper, it was far from a sure thing. Not only was the property unfamiliar to most people under 40, but director George Miller hadn’t had a live action hit since […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. For the past several weeks, DUNE PART: TWO […]
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