The Quorum

Box Office Behavior: Inside Warner Bros.’ $4 Billion Year

Warner Bros. Box Office Theatrical Intent

Too often in life we are content with just the first layer of understanding. Sure, the 30,000 foot view can provide a big picture explanation—Apple is successful because it sells a lot of iPhones. But as we dig deeper, we develop a greater grasp on the mechanics that drive success and failure, allowing us to […]

Read More…

Box Office Behavior: Why Film Tracking Needs a Data Reboot

Box Office film tracking

Theodore Roosevelt was absolutely right when he said that comparison is the thief of joy. He likely never imagined that his philosophy on personal growth and contentment would be applied to moviemaking more than a century after his death, but here we are! Roosevelt’s words ring particularly true in the world of theatrical film, where […]

Read More…

Box Office Behavior: Bridging the Awareness & Interest Gaps

The growing gap between box office tracking projections and real-world results.

Light the beacons, alert the media, and update your statuses: Hollywood has more or less lost the ability to consistently project hits and flops at the box office. We’ve seen it time and time again recently. A Minecraft Movie over-performed by $80 million-$90 million to become the largest domestic opening for a video game adaptation […]

Read More…