The Quorum

Box Office Behavior: Bridging the Awareness & Interest Gaps

The growing gap between box office tracking projections and real-world results.

Light the beacons, alert the media, and update your statuses: Hollywood has more or less lost the ability to consistently project hits and flops at the box office. We’ve seen it time and time again recently. A Minecraft Movie over-performed by $80 million-$90 million to become the largest domestic opening for a video game adaptation […]

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