The Quorum

Box Office Behavior: Why Film Tracking Needs a Data Reboot

Box Office film tracking

Theodore Roosevelt was absolutely right when he said that comparison is the thief of joy. He likely never imagined that his philosophy on personal growth and contentment would be applied to moviemaking more than a century after his death, but here we are! Roosevelt’s words ring particularly true in the world of theatrical film, where […]

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Box Office Behavior: Bridging the Awareness & Interest Gaps

The growing gap between box office tracking projections and real-world results.

Light the beacons, alert the media, and update your statuses: Hollywood has more or less lost the ability to consistently project hits and flops at the box office. We’ve seen it time and time again recently. A Minecraft Movie over-performed by $80 million-$90 million to become the largest domestic opening for a video game adaptation […]

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