Something unique is happening on May 3rd. For over two decades, the first weekend in May has been the official start of the summer box office, and for every year since 2007, it’s been the domain of superhero films. Ok, that’s not entirely true. We’re excluding the Covid years of 2020 and 2021 and 2018 […]
Weekly Unaided Awareness Chart – Finally some good news for FURIOSA
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a bit of a bloodbath this […]
The Unique Tracking Challenge Of Having Two Imaginary Friend Films In The Marketplace.
Back in 2022, there were two PINOCCHIO movies. One was by Robert Zemeckis for Disney+, and the other was GUILLERMO DEL TORO’S PINOCCHIO for Netflix, which added the director’s name to distinguish it from the Disney film. At the time, The Quorum was tracking high-profile streaming films (we have since focused only on films exclusive […]
Weekly Unaided Awareness Chart – THE FALL GUY Returns For The First Time Since December
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we welcome some old friends back […]
Tracking Update: How Does DUNE: PART TWO Look Today On The Eve of Its Release?
DUNE: PART TWO is now just over 24 hours away from arriving in theaters. Reviews have been stellar, and anticipation is high. With that in mind, this is an opportune time to take another look at the tracking. As a reminder, we have been comping DUNE against FAST X, which opened to $68M and TRANSFORMERS: […]
Weekly Unaided Awareness Chart – BORDERLANDS Makes Its Debut And Super Bowl Films Slip
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. The Super Bowl bloom is off the rose. […]
What’s Going On With FURIOSA?
When MAD MAX: FURY ROAD opened in 2015, it arrived 30 years after MAD MAX BEYOND THUNDERDOME, the last release in the dystopian franchise. On paper, it was far from a sure thing. Not only was the property unfamiliar to most people under 40, but director George Miller hadn’t had a live action hit since […]
Weekly Unaided Awareness Chart – DEADPOOL & WOLVERINE Looks To Top BARBIE
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. For the past several weeks, DUNE PART: TWO […]
Is It Too Soon To Call Thanksgiving Weekend Moickid (or Wickoana)?
To split or not to split? That is the question. When Lionsgate divided MOCKINGJAY, the final chapter in the first HUNGER GAMES trilogy, part two ended up being the series’ lowest-grossing film. Last year, nearly a decade after the release of MOCKINGJAY – PART TWO, director Frances Lawrence said he regretted splitting the movie. Last […]
Weekly Unaided Awareness Chart – TWISTERS Debuts Ahead Of The Super Bowl
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. For the past several weeks, DUNE PART: TWO […]