The business model is clear. Make the movie for a song and enjoy the upside windfall. That’s the way horror films have been made for decades. Sure, sometimes budgets climb as high as $50M, but the vast majority are made for next to nothing. The five highest-grossing horror films of 2023 each cost less than […]
We all know there is a seasonality to the box office. Genres can thrive in some months and completely strike out in others. Case in point: horror films. Over the past ten years, November has been a dead zone for the genre. Only two films have debuted above $10M, and none has opened above $15M. […]
Take JOHN WICK, swap out some bees for a dog and Jason Statham for Keanu Reeves, and voila, you’ve got THE BEEKEEPER. Ok, that’s not necessarily fair, though Statham’s latest revenge pic shares some of the same DNA as WICK. Regardless, BEEKEEPER looks like a bloody good time. Statham may have had a misfire with […]
Every Saturday, The Quorum posts the tracking schedule for the week ahead. This is where you can see which films will be surveyed for the coming week. What may need to be clarified is when we begin tracking a film and the survey frequency. As part of our tracking 101 series, let’s explain The Quorum’s […]
Guess what, folks. Eight movies are scheduled for wide release between December 15th and Christmas Day. That’s a far cry from the four that we got last year. And that doesn’t even include films likely to expand wide from a platform release. Talk about a wealth of riches. Truth be told, eight wide releases is […]
Film marketing slowed to a crawl in August, with the WGA and SAG strikes in full effect. Thankfully, things picked up again in September. This month, we graded 11 posters. Looking at the five highest-scoring one-sheets, the first thing you notice is the wide variety of films. When we highlighted the five top posters in […]
This week we welcome INSIDE OUT 2 to The Quorum. With a June 14th release date, INSIDE can’t arrive soon enough. As noted above, WISH is struggling in awareness and interest, and the next Pixar film, ELIO, due in March, isn’t exactly lighting up tracking either. Since 2010, Pixar has consistently mixed originals (dark pink) […]
Is it possible that Disney had its Icarus moment in 2019? The Mouse House became the market share leader in 2016 and 2018 thanks to the 1-2-3 punch of Pixar, Star Wars, and Marvel. In 2019, Disney was so dominant domestically that, at 35%, its market share was more than double the next closest studio […]
We don’t often think of A24 films as having big openings. Most A24 titles open in limited release and expand out. Its three highest grossing films, EVERYTHING EVERYWHERE ALL AT ONCE, UNCUT GEMS, and LADY BIRD, all opened in 10 or fewer theaters. When A24 does go wide, the story is less about the opening […]
Over the past week, at least four films have moved to avoid TAYLOR SWIFT: THE ERAS TOUR. Indeed, the concert film has complicated several roll-outs across town. It has also created some unique challenges for us in the film tracking space. Tracking involves surveying the general public and comparing those results to historical data, including […]
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