The Quorum

Did Universal Back The Wrong Horse?

The business model is clear. Make the movie for a song and enjoy the upside windfall. That’s the way horror films have been made for decades.  Sure, sometimes budgets climb as high as $50M, but the vast majority are made for next to nothing. The five highest-grossing horror films of 2023 each cost less than […]

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New To The Quorum: THE BEEKEEPER

Take JOHN WICK, swap out some bees for a dog and Jason Statham for Keanu Reeves, and voila, you’ve got THE BEEKEEPER. Ok, that’s not necessarily fair, though Statham’s latest revenge pic shares some of the same DNA as WICK. Regardless, BEEKEEPER looks like a bloody good time. Statham may have had a misfire with […]

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Tracking 103: Survey Schedule

Every Saturday, The Quorum posts the tracking schedule for the week ahead. This is where you can see which films will be surveyed for the coming week. What may need to be clarified is when we begin tracking a film and the survey frequency. As part of our tracking 101 series, let’s explain The Quorum’s […]

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Holiday 2024: Who Will Be The Winners?

Guess what, folks. Eight movies are scheduled for wide release between December 15th and Christmas Day. That’s a far cry from the four that we got last year. And that doesn’t even include films likely to expand wide from a platform release. Talk about a wealth of riches. Truth be told, eight wide releases is […]

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Grading September Posters

Film marketing slowed to a crawl in August, with the WGA and SAG strikes in full effect. Thankfully, things picked up again in September. This month, we graded 11 posters. Looking at the five highest-scoring one-sheets, the first thing you notice is the wide variety of films. When we highlighted the five top posters in […]

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New To The Quorum: INSIDE OUT 2

This week we welcome INSIDE OUT 2 to The Quorum. With a June 14th release date, INSIDE can’t arrive soon enough. As noted above, WISH is struggling in awareness and interest, and the next Pixar film, ELIO, due in March, isn’t exactly lighting up tracking either.   Since 2010, Pixar has consistently mixed originals (dark pink) […]

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New To The Quorum: PRISCILLA

We don’t often think of A24 films as having big openings. Most A24 titles open in limited release and expand out. Its three highest grossing films, EVERYTHING EVERYWHERE ALL AT ONCE, UNCUT GEMS, and LADY BIRD, all opened in 10 or fewer theaters. When A24 does go wide, the story is less about the opening […]

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