About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]
Brad Pitt and Tom Cruise exist in rarified air. They have resided at the top of the A-list for over 30 years. Their legacies in the film canon are firmly set. This summer, audiences get to see both of them on the big screen with Cruise’s MISSION: IMPOSSIBLE: THE FINAL RECKONING opening on May 23rd […]
About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]
About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. In some ways, this is the quiet before […]
In most cases, The Quorum starts tracking a film once it’s within six months of release. A movie is added earlier if the campaign begins (trailer, still images, etc.) before the six-month window, but that doesn’t happen all that frequently. This week, we decided to add WICKED: FOR GOOD even though it is ten months […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we are happy to introduce a […]
Who doesn’t love a great box office battle, whether it’s BARBENHEIMER, GLICKED, or SONIC THE HEDGEHOG 3 vs. MUFASA: THE LION KING, which, oddly enough, didn’t generate a catchy portmanteau of its own. We have another matchup coming this Memorial Day weekend when the live action LILO & STITCH goes up against MISSION: IMPOSSIBLE – […]
MICKEY 17 is now six weeks from release, meaning The Quorum has given the film its first opening weekend projection. Based on the tracking today, the film is projected to open below $20M. With a reported budget near $100M, that may not be the opening Warner Bros. wants. And frankly, it’s lower than we had […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. While there wasn’t much movement this week – […]
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