The Quorum

6-Week Film Tracking Report (05.12.22)

TOP GUN MAVERICK is on the move. Awareness has always been high, but now the film is seeing gains in interest. MAVERICK reaches a new high with an interest score of 6.0, up 0.3 points this week. In addition, we welcome ELVIS and THE BLACK PHONE to the Six-Week Film Tracking. Report. See the full […]

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Does Netflix have a franchise problem?

What do these six films have in common? These are all Netflix movies with sequels in development. Aside from a handful of titles (THE KISSING BOOTH, THE CHRISTMAS CHRONICLES), Netflix hasn’t played in the franchise sandbox. Today, Netflix is greenlighting sequels to larger-budget, star-driven films.  The appeal of franchises is that they already have a […]

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Exhibition At A Crossroads, Part 2

**BREAKING** Theatrical has made an admirable recovery from the pandemic. Box office grosses are up, though they have yet to return to pre-pandemic levels. That’s because a sizable number of people have stopped going to the theaters. In a first-of-its-kind study done in partnership between The Quorum, Cultique and Fanthropology, over 2,500 pre-pandemic theater-goers were polled to see […]

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It was a great night for Baz Luhrmann, but did it move the needle for ELVIS?

At CinemaCon on Tuesday night, Warner Bros. showed us new footage of its upcoming ELVIS movie. We’re still not sure who the audience is for this movie, but what we saw  was significantly better than the trailer we got in February. The evening began with a montage of director Baz Luhrmann’s filmography from STRICTLY BALLROOM through THE GREAT GATSBY. It even included […]

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What we’re looking for at CinemaCon

For movie geeks who works in the film industry, CinemaCon is like Christmas. Once a year, theater owners congregate in Las Vegas to get a first look at the upcoming films from all the major studios.   Each studio schedules a two-to-three hour presentation where exhibitors large and small get to see trailers before anyone else. […]

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