The Quorum

Tracking 102: Unaided Awareness

Finally, some good news for BARBIE. Unaided awareness for the film jumped from 2.2% to 4.9% this week. What is unaided awareness? And how is it different than traditional awareness? To measure unaided awareness, we ask people which upcoming films they know about. They aren’t prompted, nor do we give them a list of upcoming […]

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THE LITTLE MERMAID’s icky Oscar integration.

Kudos to the Academy. Last night’s ceremony captured the pomp and prestige of years past while making the show feel inviting and accessible. And yet, something strange happened midway through the telecast. Melissa McCarthy and Halle Bailey were introduced and walked up to the podium. Nothing strange about that. It seemed like the two-time Academy […]

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Grading February Posters

There were some great movie posters released in February. While SUPER MARIO BROS. MOVIE scored the only A of the month, other fantastic posters didn’t score as well as we had hoped among our respondents. We’re all in on STRAYS. An R-rated talking dog movie featuring Will Ferrell and Jamie Foxx? Sold! We love the […]

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Will 65 be a missed opportunity?

There’s a lot to like about the upcoming Sony film 65. It was written and directed by Scott Beck and Bryan Woods, the duo that wrote the A QUIET PLACE films. And it stars Adam Driver, a two-time Oscar nominee who is unafraid to try new things. It reportedly has a production budget near $90M, […]

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The curious case of ON A WING AND A PRAYER

UPDATE: Amazon has finally dropped a trailer for ON A WING AND A PRAYER. But the real news is that the film will NOT be getting a theatrical release. Instead, it is going directly to Amazon Prime. What exactly is happening with ON A WING AND A PRAYER? The film, starring Dennis Quaid and Heather […]

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