The Quorum

Six-Weeks Out Film Tracking report

Every now and again we will make the 6-Weeks Out Film Tracking Report available for all to see. You can download it here. This week, The Quorum projects the following opening weekends: NO HARD FEELINGS: $14-$16M ASTEROID CITY: $7-$9M Interested in subscribing? Sign up here. […]

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Can CHALLENGERS serve up a tennis hit?

Some have tried, but none have succeeded…at the box office, that is. It seems that audiences aren’t that into watching movies about tennis.  WIMBLEDON (2004) topped out at $17M. The incredibly entertaining BATTLE OF THE SEXES (2017) barely grossed more than $12M, and KING RICHARD may have served up an Oscar for Will Smith, but […]

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Can THE EQUALIZER 3 do what SHANG-CHI couldn’t?

Two years ago, during the height of the pandemic, Disney opted to release SHANG CHI AND THE LEGEND OF THE TEN RINGS on Labor Day weekend. It was a curious move, to say the least. For decades, Labor Day weekend has been a self-perpetuating box office dead zone. Studios used it as a dumping ground, […]

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Changes to The Quorum

We are pleased to update you on several significant changes to The Quorum. We believe data is only as impactful as its usability. With that in mind, we made these changes to help add greater context to The Quorum tracking to help you craft a more detailed narrative around the numbers.  Here are a few […]

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Grading April posters

Don’t sleep on INDIANA JONES AND THE DIAL OF DESTINY. For some time now, INDIANA has topped the Interest chart, and now we can officially say that it had the highest-scoring poster of April. As you know, we ask fans to grade each poster from A+ (“makes me want to see this film”) to F […]

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