The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. We’ve pointed out (perhaps even complained) that Sony […]
Going into the summer box office season, we all knew the back half would be stronger than the first. Historically, there have been four key summer windows: the first weekend in May, Memorial Day, the mid-June Pixar corridor, and July 4th weekend. It was clear that THE FALL GUY wasn’t going to kick off the […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a good week for BEETLEJUICE BEETLEJUICE. […]
Earlier this year, The Quorum, in partnership with Puck, conducted a study of 2,000 people and asked a series of questions about the theater-going experience. Respondents were asked to self-identify into one of three groups: Frequents – people who see a movie in a theater at least once a month Casuals – people who see […]
Just how bad has the first half of 2024 been at the box office? So bad that not a single film has opened above $100M. Excluding the pandemic years of 2020 and 2021, you’d have to go back a decade to 2014 to find a year with no $100M debuts through Memorial Day weekend. Last […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Two weeks ago, SONIC THE HEDGEHOG 3 was […]
Last week, we noted that Sony is occasionally late with trailers and even later with key art. Usually trailers are posters are released simultaneously, but that’s not how Sony rolls. Case in point FLY ME TO THE MOON. Sony dropped a winning trailer for MOON on April 9th and waited a full month before releasing accompanying […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last month, when JOKER: FOLIE Á DEUX returned […]
Update (5.25.24): Both THE FIRE INSIDE (now 12/25/24) and CUCKOO (now 8/2/24) have moved off this date. August 9th is shaping up to be one of the more interesting summer weekends. We’ve noted that there are no major studio releases scheduled for May 31st, and the only film opening on June 21st is THE BIKERIDERS […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. In 2019, the updated “live-action” version of THE […]
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