The Quorum

The Race For The Top Summer Film Is Too Close To Call.

Get ready, folks. We are now less than two months away from the start of the summer box office. We’ve already highlighted the big Memorial Day matchup between LILO & STITCH and MISSION: IMPOSSIBLE – THE FINAL RECKONING, though there’s another box office battle shaping up between JURASSIC WORLD REBIRTH and SUPERMAN. JURASSIC opens on […]

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Weekly Unaided Awareness Chart – THUNDERBOLTS* Continues To Impress, SUPERMAN Rebounds

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]

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Weekly Unaided Awareness Chart – AVATAR: FIRE AND ASH Debuts And Some Super Bowl Erosion

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]

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Weekly Unaided Awareness Chart – JURASSIC WORLD REBIRTH And THUNDERBOLTS* Hold, THE ACCOUNTANT 2 Debuts

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]

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Weekly Unaided Awareness Chart – Super Bowl Addition. Did THUNDERBOLTS* Win The Big Game?

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is […]

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Making Sense Of The WICKED: FOR GOOD Tracking

In most cases, The Quorum starts tracking a film once it’s within six months of release. A movie is added earlier if the campaign begins (trailer, still images, etc.) before the six-month window, but that doesn’t happen all that frequently. This week, we decided to add WICKED: FOR GOOD even though it is ten months […]

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The Big Memorial Day Matchup Between LILO & STITCH And MISSION: IMPOSSIBLE – THE FINAL RECKONING. Which Is In A Better Position?

Who doesn’t love a great box office battle, whether it’s BARBENHEIMER, GLICKED, or SONIC THE HEDGEHOG 3 vs. MUFASA: THE LION KING, which, oddly enough, didn’t generate a catchy portmanteau of its own. We have another matchup coming this Memorial Day weekend when the live action LILO & STITCH goes up against MISSION: IMPOSSIBLE – […]

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