The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. At The Quorum, we start tracking films six […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Our apologies to THUNDERBOLTS*, which we dinged for […]
The first quarter of 2024 was quite remarkable. In particular, the month of March gave us DUNE PART TWO ($83M opening), GODZILLA X KONG: THE NEW EMPIRE ($80M), KUNG FU PANDA 4 ($58M), and GHOSTBUSTERS: FROZEN EMPIRE ($45M). When it’s all said and done, all four are likely to be among the 20 highest grossing […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Well, that was short. It took nearly three […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. A rising tide lifts all ships. The same […]
At The Quorum, we rarely write about films after they open in theaters. In fact, we’ve only done it once before, when BARBIE debuted to $636M in 2022. But the enormous $221M five-day debut for MOANA 2 deserves some reflection. In January, we noted that 2024 was poised to be a watershed year for animation. […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. One of the great marketing axioms is to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. With all of the year-end holiday films within […]
Let’s give Amazon and MGM credit. They have done a terrific job building awareness for RED ONE, which is opening in theaters this weekend. Awareness for the film is at 61%, placing it 5th among all the films currently being tracked by The Quorum behind MUFASA: THE LION KING and the three big end-of-month behemoths […]
For those who love the 2019 Best Picture winner PARASITE, anticipation is high for filmmaker Bong Joon-Ho’s follow-up, MICKEY 17. You can count us among that group. We first got a glimpse at MICKEY 17 in April at CinemaCon during the Warner Bros. presentation. At the time, we said: “The most unexpected moment of the […]
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