Every Saturday, The Quorum posts the tracking schedule for the week ahead. This is where you can see which films will be surveyed for the coming week. What may need to be clarified is when we begin tracking a film and the survey frequency. As part of our tracking 101 series, let’s explain The Quorum’s […]
Guess what, folks. Eight movies are scheduled for wide release between December 15th and Christmas Day. That’s a far cry from the four that we got last year. And that doesn’t even include films likely to expand wide from a platform release. Talk about a wealth of riches. Truth be told, eight wide releases is […]
Film marketing slowed to a crawl in August, with the WGA and SAG strikes in full effect. Thankfully, things picked up again in September. This month, we graded 11 posters. Looking at the five highest-scoring one-sheets, the first thing you notice is the wide variety of films. When we highlighted the five top posters in […]
This week we welcome INSIDE OUT 2 to The Quorum. With a June 14th release date, INSIDE can’t arrive soon enough. As noted above, WISH is struggling in awareness and interest, and the next Pixar film, ELIO, due in March, isn’t exactly lighting up tracking either. Since 2010, Pixar has consistently mixed originals (dark pink) […]
Is it possible that Disney had its Icarus moment in 2019? The Mouse House became the market share leader in 2016 and 2018 thanks to the 1-2-3 punch of Pixar, Star Wars, and Marvel. In 2019, Disney was so dominant domestically that, at 35%, its market share was more than double the next closest studio […]
We don’t often think of A24 films as having big openings. Most A24 titles open in limited release and expand out. Its three highest grossing films, EVERYTHING EVERYWHERE ALL AT ONCE, UNCUT GEMS, and LADY BIRD, all opened in 10 or fewer theaters. When A24 does go wide, the story is less about the opening […]
Over the past week, at least four films have moved to avoid TAYLOR SWIFT: THE ERAS TOUR. Indeed, the concert film has complicated several roll-outs across town. It has also created some unique challenges for us in the film tracking space. Tracking involves surveying the general public and comparing those results to historical data, including […]
Let’s suppose for a moment that you have a movie that is weeks away from release, starring one of the most beloved actors of the past three decades. An actor who appeals to audiences of all demographics who just capped an award season run with a wholly satisfying Academy Award win for Best Actress. Fortunately […]
We certainly didn’t see that coming. If you felt the ground shake yesterday morning, it was not an earthquake. At least not the geological kind. It was the news that TAYLOR SWIFT: THE ERAS TOUR will be arriving in theaters on October 13th in AMC, Regal and Cinemark circuits. If there was a rumbling, the […]
What exactly is going on with AQUAMAN AND THE LOST KINGDOM? It is the followup to 2018’s AQUAMAN, which dominated the holiday season en route to a $355M domestic haul. Yet, it’s been largely radio silence from Warner Bros for the sequel. With only 113 days to go before its December 20th release, there is […]
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