The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we say goodbye to MOANA 2, […]
It seems like almost every year, the studios give us a Christmas-themed movie several months before the holidays. In many cases, these films arrive in theaters before Thanksgiving. This year, MGM is opening RED ONE two weeks before Turkey Day, presumably hoping it’ll have the legs to make it to (and through) December 25th, even […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a quiet week on the Weekly […]
Paramount did just about everything right with the original SMILE movie. Who can forget the folks the studio hired to sit in stadiums nationwide with maniacal, dead-eyed smiles? It became a clever viral sensation that propelled the film to a surprise $23M opening. SMILE was also the rare horror film that achieved meaningful playability. Not […]
With the highly lucrative Thanksgiving corridor less than six weeks away, we’ve got three big films vying for your holiday box office dollars. MOANA 2 looks poised to return Disney to Thanksgiving glory after WISH and STRANGE WORLD misfired over the last two turkey days. Universal has been very aggressively marketing WICKED, including a ubiquitous […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we noted that GLADIATOR II surged […]
You have to feel bad for THE FALL GUY. Last year, the Ryan Gosling – Emily Blunt actioner was the first non-superhero film since 2006 to occupy the first weekend in May, the commonly accepted start of the summer box office season. When Disney pushed DEADPOOL & WOLVERINE from May 3rd to July 18th, Universal […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. No new films debuted on the Weekly Unaided […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As we noted last week, the first trailer […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Well, that was quick. KRAVEN THE HUNTER disappears […]
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