What do you do when you’re about to release one of the year’s biggest films? If you’re Warner Bros., you drop a trailer for one of the most anticipated films of the following year. With millions of people buying tickets for BEETLEJUICE BEETLEJUICE, it makes sense that the studio would have a trailer for A MINECRAFT […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, we lamented the extended absence of […]
It’s been a good week for BEETLEJUICE. The film earned solid reviews when it opened at the Venice International Film Festival last week and has been posting sky-high tracking numbers. Currently, overall awareness for the film is at 73%, the highest of any film over the past three years. It is just the fourth film […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, MOANA 2 skyrocketed from 3% to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As expected, Disney had a good week thanks […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a slow week with little change […]
When Warner Bros. released three films in the span of 11 days last December, it was a remarkable feat. Imagine the marketing, promotion and distribution teams juggling the near-simultaneous releases of WONKA (12/15), AQUAMAN AND THE LOST KINGDOM (12/22, and THE COLOR PURPLE (12/25). The holiday season can be stressful for any studio –no, they […]
If you’ve been watching the Olympics, you likely saw Cynthia Erivo and Ariana Grande promoting Universal’s WICKED. Perhaps you saw commercials over and over. The movie has been nearly as, if not more, ubiquitous than Snoop Dogg and Simone Biles. Donned in stunning pink and green outfits and never more than a foot apart, Erivo […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It’s been a good two weeks for JOKER […]
Every now and again, a film comes along that takes off seemingly out of nowhere. As we enter August, two films are showing impressive gains in tracking: IT ENDS WITH US and ALIEN: ROMULUS. Perhaps we shouldn’t be surprised, given that neither are entirely unknown properties. ENDS is based on a wildly popular book, not […]
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