The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.
It was a slow week with little change on the unaided chart. CAPTAIN AMERICA: BRAVE NEW WORLD slipped off, and VENOM: THE LAST DANCE returned. Otherwise, JOKER: FOLIE A DEUX, GLADIATOR II, WICKED, and MOANA 2 held steady.
Next week, there should be lots of movement on the heels of Disney’s D23. Perhaps SNOW WHITE will make its debut. MUFASA: THE LION KING last appeared on the chart in May. Maybe it will return. Also, keep an eye on MOANA 2. It currently sits at 3%, but a Disney rush could propel it much higher.
Elsewhere, BEETLEJUICE BEETLEJUICE scored the highest unaided of the week at 7%, up from 4% a week ago. And, IT ENDS WITH US, ended its run with an impressive 6% unaided.
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