Weekly Unaided Awareness Chart – JOKER FOLIE À DEUX Reaches A New High

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.

It’s been a good two weeks for JOKER FOLIE À DEUX. Warner Bros. released a new trailer in late July, and co-star Lady Gaga performed during the opening ceremonies for the Summer Olympics in Paris. This has lifted unaided to 3%, a new high mark for JOKER.

Speaking of the Olympics, if you’ve been watching at all, you are keenly aware that WICKED is arriving in theaters later this year. You can read more on the campaign’s ubiquity here. The marketing push has worked in lifting unaided to 2%. That’s the highest it’s been for WICKED since late February. It will be interesting to see if the second week of the Olympics lifts it even higher.

Elsewhere, BEETLEJUICE BEETLEJUICE scored the highest unaided of the week at 4%, down from 5% a week ago. And a few decimal points behind BEETLEJUICE is IT ENDS WITH US, also at 4%.