The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.
It happens all the time. A film makes a splashy debut on the Weekly Unaided Awareness Chart, then slides backward in week two. After debuting at 5% last week, it wouldn’t be unreasonable to expect SUPERMAN to drop a few points to 3% or maybe 4%. But rather remarkably, unaided for the film jumped another two points to 7%.
SUPERMAN wasn’t the only film to have a good week. Four films reached new highs. SNOW WHITE and A MINECRAFT MOVIE hit 3%, while MISSION: IMPOSSIBLE – THE FINAL RECKONING and JURASSIC WORD REBIRTH climbed to 2%.
HOW TO TRAIN YOUR DRAGON and THUNDERBOLTS* continued to dance around 1%, with DRAGON dropping below that threshold and THUNDERBOLTS* rising above. Neither film has been able to stay on the chart for two consecutive weeks.
As we enter the January doldrums, SUPERMAN scored the highest unaided of the week. FLIGHT RISK and DOG MAN both reached 1% for the first time.
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