Let’s give credit where credit is due. Sony has done a very nice job of building awareness for FATHER STU. As STU arrives in theaters today, it has 45% awareness. That’s higher than AMBULANCE, which hit theaters last week with a 38% awareness. Now, I don’t think anyone is expecting STU to light up the […]
SONIC THE HEDGEHOG 2 was huge. Can LIGHTYEAR and MINIONS: THE RISE OF GRU do even better?
Just how big was SONIC THE HEDGEHOG 2? It more than doubled the largest PG or G-rated opening of the pandemic. The previous record was held by SPACE JAM: A NEW LEGACY at $31M. It was the first PG or G film to open above $70M since FROZEN 2 in 2019. It’s fair to say […]
Has Hollywood given up on Mother’s Day?
Why hasn’t someone planted a flag on the May 13th weekend? Ok, yes, Roadside Attractions has FAMILY CAMP opening that weekend. And Universal has FIRESTARTER on the 13th, but that one is getting a day-and-date release on Peacock. There are no major-studio, theatrical-only releases scheduled for Mother’s Day weekend. This speaks to two pandemic distribution trends. […]
Lionsgate ships SHOTGUN WEDDING off to Amazon
To be honest, we thought the days of studios selling their wares to streamers were over. Sure, it made sense during the height of the pandemic when theaters were mostly closed. But today, not so much. Of course, there are always extenuating circumstances. And as Deadline reports, it could have been a case of Amazon […]
Uh-oh. Numbers for FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE have stalled.
With just two weeks to go, FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE is stuck in neutral at the exact time it should be accelerating. During the home stretch, we typically see tracking numbers rise sharply. But, as you can see here, the numbers for DUMBLEDORE have barely moved. For example, awareness is 46%, which is […]
THE LOST CITY was huge with women. Now what?
Up until around 6 PM on Sunday, the biggest movie story of the weekend was the terrific opening for THE LOST CITY. With a $30.5M debut, CITY marked the first time women – especially those over 35 years old – went to the theater for a non-tentpole superhero movie. It was the strongest sign yet […]
WONKA, MISSION: IMPOSSIBLE 7 and THE FLASH among films removed from The Quorum
Not to worry, they will be back. Back in 2020, when The Quorum first started, we were starting from scratch. We had no data. The primary objective was to build a library. The first step was to start asking people about upcoming movies. Over time, we started to build a database of films. Trends began […]
Paramount looks to expand the theatrical audience with THE LOST CITY and SONIC 2
We are about to enter an important three-week stretch for theatrical, and all eyes will be on two Paramount titles. The performances of THE LOST CITY (3/25) and SONIC THE HEDGEHOG 2 (4/08) will go a long way towards revealing if older women and families are returning to theaters in numbers resembling the pre-pandemic box […]
The campaign for WHERE THE CRAWDADS SING begins
Last week Vanity Fair gave WHERE THE CRAWDADS SING (July 15th) an extensive “First Look.” Today we got a new poster along with a new trailer that is strategically timed to play in front of THE LOST CITY this weekend. Sony has now unleashed two high-profile campaigns in a row. Earlier this month, we got a splashy debut for […]
New to The Quorum: PUSS IN BOOTS 2: THE LAST WISH
Back in 2011, when the first PUSS IN BOOTS movie came out, “Puss” was a well-known character thanks to appearances in the final three SHREK films. When it came time to spin him off, there was already a built-in audience. As a result, that 2011 film grossed $149M domestically. It was the 16th highest-grossing film […]
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