THOR: LOVE AND THUNDER ends its run with an interest score of 7.0. With that, it joins JURASSIC WORLD DOMINION (7.1) as just the 2nd film of the year to open with an interest score above 7.0. It also arrives in theaters with an awareness of 68%, which is the 3rd highest of the year […]
With HONK FOR JESUS, SAVE YOUR SOUL, Universal clings to day-and-date
While the other studios have seemingly moved on from day-and-date releases, Universal reminds us that hybrid releases are still a thing. It seems like every three to four months, Universal takes one of their titles and decides to give it a simultaneous release in theaters and on Peacock. Last October, it was HALLOWEEN KILLS. Universal […]
Want to open above $100M? Awareness above 60% and an interest score above 6.4 may be key.
What do these films have in common? They are the five biggest movies of the year, and they all opened above $100M. They also share one other thing. They all had an interest score of 6.4 or higher when they opened. The interest score is the only metric on The Quorum that is not expressed […]
6-Weeks Out Film Tracking Report (6.30.22)
After launching the 6WOFTR earlier this year, we loved hearing your feedback and we are thrilled to be introducing the new and improved 6-WEEKS OUT FILM TRACKING REPORT. What’s different? We’ve made it easier to make sense of the tracking data. Each film that’s within six weeks of release now has its own page (beginning […]
When bad posters happen to (maybe?) good movies.
While we can’t say with certainty that these films are any good, we can say with complete confidence that these are likely to go down as some of the worst posters of the year. Was there a memo this week stating that all new posters have to feature foggy, hard-to-decipher images? Are bad photoshop blurs […]
Julia Roberts looks to break up another wedding in TICKET TO PARADISE.
It’s been 25 years since MY BEST FRIENDS WEDDING, and now Julia Roberts has her sights set on breaking up another wedding with TICKET TO PARADISE. This time, Roberts partners with George Clooney in their fifth big-screening pairing. Universal gave us the first trailer for the throwback adult comedy, which arrives in theaters on October […]
Will Disney+ take advantage of a soft September release schedule?
Last week, Lionsgate announced that it was pushing ARE YOU THERE, GOD? IT’S ME, MARGARET, from September to April of next year. It’s a move that may not have registered with many people, but it was significant in that it left an even bigger hole in the September release schedule. Before MARGARET moved, the month […]
Is the BULLET TRAIN campaign about making Brad Pitt look as awful as possible?
Let’s be clear. We are very excited for BULLET TRAIN. The footage that we’ve seen is incredible. The reel we saw features Brad Pitt displaying an effortless swagger that only the greatest of Hollywood legends can pull off. And yet, the campaign for the film seems hell-bent on making one of the world’s most handsome […]
6-Weeks Out Film Tracking Report (6.23.22)
BULLET TRAIN and EASTER SUNDAY are now within six weeks of release. Of the two new films, TRAIN is showing greater strength. SUNDAY, the rare straight-up comedy, has yet to find much traction. Among the other titles, THOR: LOVE AND THUNDER is starting to make its move. It had the largest week-over-week gain in awareness. […]
UPDATE: While awareness for ELVIS continues to be stuck ahead of release, interest is taking off.
ELVIS continues to be one of the more enigmatic films in recent years. It’s a film by a virtuoso director about an artist that most people under 50 know very little about. While Baz Luhrmann’s Elvis Presley has garnered mostly favorable reviews, it has had a bumpy ride on tracking. As we noted last week, […]