The Quorum

6-Weeks Out Film Tracking Report (07.07.22)

THOR: LOVE AND THUNDER ends its run with an interest score of 7.0. With that, it joins JURASSIC WORLD DOMINION (7.1) as just the 2nd film of the year to open with an interest score above 7.0. It also arrives in theaters with an awareness of 68%, which is the 3rd highest of the year […]

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6-Weeks Out Film Tracking Report (6.30.22)

After launching the 6WOFTR earlier this year, we loved hearing your feedback and we are thrilled to be introducing the new and improved 6-WEEKS OUT FILM TRACKING REPORT.  What’s different? We’ve made it easier to make sense of the tracking data. Each film that’s within six weeks of release now has its own page (beginning […]

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When bad posters happen to (maybe?) good movies.

While we can’t say with certainty that these films are any good, we can say with complete confidence that these are likely to go down as some of the worst posters of the year. Was there a memo this week stating that all new posters have to feature foggy, hard-to-decipher images? Are bad photoshop blurs […]

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6-Weeks Out Film Tracking Report (6.23.22)

BULLET TRAIN and EASTER SUNDAY are now within six weeks of release. Of the two new films, TRAIN is showing greater strength. SUNDAY, the rare straight-up comedy, has yet to find much traction.  Among the other titles, THOR: LOVE AND THUNDER is starting to make its move. It had the largest week-over-week gain in awareness. […]

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