The Quorum

Six-Weeks Out Film Tracking report

Every now and again we will make the 6-Weeks Out Film Tracking Report available for all to see. You can download it here. This week, The Quorum projects the following opening weekends: NO HARD FEELINGS: $14-$16M ASTEROID CITY: $7-$9M Interested in subscribing? Sign up here. […]

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Can CHALLENGERS serve up a tennis hit?

Some have tried, but none have succeeded…at the box office, that is. It seems that audiences aren’t that into watching movies about tennis.  WIMBLEDON (2004) topped out at $17M. The incredibly entertaining BATTLE OF THE SEXES (2017) barely grossed more than $12M, and KING RICHARD may have served up an Oscar for Will Smith, but […]

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Will ELIO usher in a turnaround for Pixar? Hopefully people respond better to the trailer than the poster.

It’s no secret that it’s been a rough few years for Pixar. After an unrivaled run of critical and box office success, in early 2020, the animation house was about to enter an especially risky period. Before 2020, Pixar would swing back and forth, releasing a lower-grossing original followed by a box office smash sequel. […]

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Changes to The Quorum

We are pleased to update you on several significant changes to The Quorum. We believe data is only as impactful as its usability. With that in mind, we made these changes to help add greater context to The Quorum tracking to help you craft a more detailed narrative around the numbers.  Here are a few […]

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Grading April posters

Don’t sleep on INDIANA JONES AND THE DIAL OF DESTINY. For some time now, INDIANA has topped the Interest chart, and now we can officially say that it had the highest-scoring poster of April. As you know, we ask fans to grade each poster from A+ (“makes me want to see this film”) to F […]

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