The Quorum

New to The Quorum: SPENCER

Aside from welcoming SPENCER to The Quorum, we also welcome Neon. This is the first film by the distributor to be tracked on The Quorum. Obviously, the main draw is Kristen Stewart. We’re all waiting to see if she can pull off playing Princess Diana. It’s not entirely clear from the teaser trailer released this […]

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Final Numbers: CANDYMAN

This week, CANDYMAN is the only wide release. The original 1992 CANDYMAN did decent business bringing in $26M on a $9M budget. It spawned several follow-ups, though the version opening tomorrow is a direct sequel to the 1992 film. The new one has three things going for it. First, it’s co-written and produced by modern […]

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SPIDER-MAN and VENOM make their move.

By now I think everyone knows that yesterday Sony dropped the first trailer for SPIDER-MAN: NO WAY HOME. Of course, we will report back next week in our Trailer Callback, but already it seems to be having an impact. Awareness for SPIDER-MAN jumped four points today from 42 to 46. It now ranks third among […]

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What we want from Cinemacon.

Cinemacon is amazing. This is when the studios present their fall and spring collections to theater owners. Industry folks from around the world go to Las Vegas to get an exclusive look at each studio’s upcoming slate. That usually consists of a studio big-wig sharing the film’s backstory, the introduction of one of the stars, […]

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Trailer Callback – August 11th

Faithful readers of The Quorum know that we wait at least 10 days before reporting on the impact of a trailer. After a week or so, a trailer enters the long tail of social conversation and online views. By then, we have a good sense of how it performed. There was only one major trailer […]

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New to The Quorum: BULLET TRAIN

In most cases, we don’t start tracking a film until it’s within six months of release. But in the case of BULLET TRAIN, there are lots of reasons to add it to The Quorum, despite the fact that it’s about seven months out. Reason #1: It was reported last week that Lady Gaga had to […]

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New to The Quorum: TRANSFORMERS: RISE OF THE BEASTS

Next June, we will get the seventh film in the TRANSFORMERS series (if you include BUMBLEBEE), and today we welcome TRANSFORMERS: RISE OF THE BEASTS to The Quorum. The series reached its peak with the third film in the series. That one, DARK OF THE MOON, made over $1.1B worldwide. Since then, it’s been diminishing […]

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ETERNALS has arrived.

Well now, here we go. This morning, we got the final trailer for ETERNALS. And talk about star power. Angelina Jolie, Gemma Chan, Salma Hayek, Bryan Tyree Henry, Kumail Nanjiani and Kit Harrington costar under the stewardship of Chlo√© Zhao, winner of the most recent Oscar for Best Director (NOMADLAND). Faithful readers of The Quorum […]

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Trailer Callback: August 2-5

In early August, we got three movie trailers: CINDERELLA, CRY MACHO, and VENOM: LET THERE BE CARNAGE. In terms of awareness, Amazon has to be feeling good about the 11 point gain made by CINDERELLA. That film seems to be running on all cylinders. VENOM added two points, which may not seem like much, but […]

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