The Quorum

Brace yourself, THE MATRIX RESURRECTION is here.

It has been 18 years since the original trilogy ended in 2003, but today the era of THE MATRIX RESURRECTION is upon us thanks to this spectacular new trailer. Of course, we will watch the numbers over the next two weeks and report the trailer’s impact. For now, let’s take stock of where MATRIX sits […]

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Trailer Callback – August 23rd

On August 23rd, we got our first look at SPIDER-MAN: NO WAY HOME. Now it’s time for us to look at how the have numbers changed since that trailer dropped. Let’s just cut to the chase. This trailer was a huge success. Before the trailer, awareness for SPIDER-MAN was at 42. Three other films had […]

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VENOM: LET THERE BE CARNAGE moves up two weeks

Is VENOM on pace to beat SHANG-CHI? The SHANG-CHI ripple effect is in full effect. Just days after online rumors surfaced about VENOM being pushed to 2022, Sony does the opposite and moves it up two weeks. It seems the trifecta of FREE GUY, CANDYMAN and SHANG-CHI is making everyone feel better about the impact […]

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Does SHANG-CHI helps us understand THE SUICIDE SQUAD?

More importantly, SHANG-CHI shows that studios can make real money with a theatrical-only release – even during a pandemic. As noted here, SHANG-CHI smashed the record for a Labor Day opening. And it added additional proof that theatrical is still vital even in the throes of rising COVID cases. More importantly, it gives us another […]

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Final Numbers: SHANG-CHI AND THE LEGEND OF THE TEN RINGS

Industry analysts are expecting a four-day holiday opening for SHANG-CHI in the neighborhood of $50M. Do The Quorum numbers support these projections? First things first, as you know, SHANG-CHI is opening on Labor Day weekend. The record for a Labor Day debut belongs to HALLOWEEN (2017) with $31M. It would be a major disappointment if […]

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Trailer Callback – August 19th

On August 19th, film fans got the latest and final trailer for ETERNALS. Of course, at The Quorum, we wait at least 10 days to determine how a trailer impacts the numbers. So, it is now time to see if ETERNALS got any kind of lift. Before the spot coming out, awareness for ETERNALS was […]

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NO TIME TO DIE delays are impacting interest.

A quarter of fans say they are losing interest. Perhaps no film has been more affected by the pandemic than NO TIME TO DIE. It’s been a rocky road to release for TIME. The film was originally scheduled to open in November 2019, which would have been perfect. The film would have wrapped its theatrical […]

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Can MALIGNANT crack $10M?

Horror film MALIGNANT is now less than two weeks away from release, and throughout its run on The Quorum, the numbers have been surprisingly soft. We say “surprisingly” because the film is directed by James Wan, who has generated over $1.1B at the box office as a director. Wan was at the helm for the […]

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