The Quorum

Exhibition At A Crossroads, Part 2

**BREAKING** Theatrical has made an admirable recovery from the pandemic. Box office grosses are up, though they have yet to return to pre-pandemic levels. That’s because a sizable number of people have stopped going to the theaters. In a first-of-its-kind study done in partnership between The Quorum, Cultique and Fanthropology, over 2,500 pre-pandemic theater-goers were polled to see […]

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It was a great night for Baz Luhrmann, but did it move the needle for ELVIS?

At CinemaCon on Tuesday night, Warner Bros. showed us new footage of its upcoming ELVIS movie. We’re still not sure who the audience is for this movie, but what we saw  was significantly better than the trailer we got in February. The evening began with a montage of director Baz Luhrmann’s filmography from STRICTLY BALLROOM through THE GREAT GATSBY. It even included […]

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What we’re looking for at CinemaCon

For movie geeks who works in the film industry, CinemaCon is like Christmas. Once a year, theater owners congregate in Las Vegas to get a first look at the upcoming films from all the major studios.   Each studio schedules a two-to-three hour presentation where exhibitors large and small get to see trailers before anyone else. […]

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The THOR: LOVE AND THUNDER campaign begins.

At 81 days before release, we admit we were growing a bit concerned about the lack of material for THOR: LOVE AND THUNDER. That’s because most of the July releases already have trailers out, including MINIONS: RISE OF GRU, PAWS OF FURY, WHERE THE CRAWDADS SING, NOPE, BULLET. TRAIN and DC LEAGUE OF SUPER PETS. […]

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