The Quorum

Can DUNE expand its audience?

Get ready for the DUNE: PART 2 onslaught. Today we got a new poster and an image of a very bald Austin Butler. And the trailer is expected to drop tomorrow. Consider this the first big marketing salvo before the film’s November 3rd release. DUNE exists in an unusual space in the tentpole universe. It […]

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Where is the KANDAHAR poster? And does it matter?

UPDATE: Just hours after publishing this story, the KANDAHAR poster was revealed: Did you know a movie called KANDAHAR is coming out next month on Memorial Day weekend? If you didn’t, you wouldn’t be alone. According to The Quorum, the film has only 13% awareness. It’s interesting because it stars Gerard Butler, who has been […]

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Grading March posters

This summer looks big. Very big. The list of tentpoles is impressive. And yet, one movie isn’t mentioned in the same breath as GUARDIANS OF THE GALAXY, INDIANA JONES AND THE DIAL OF DESTINY of SPIDER-MAN ACROSS THE SPIDER-VERSE. And that movie is HAUNTED MANSION. We’re not suggesting that MANSION will gross as much as […]

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Tracking 102: Unaided Awareness

Finally, some good news for BARBIE. Unaided awareness for the film jumped from 2.2% to 4.9% this week. What is unaided awareness? And how is it different than traditional awareness? To measure unaided awareness, we ask people which upcoming films they know about. They aren’t prompted, nor do we give them a list of upcoming […]

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