Up until around 6 PM on Sunday, the biggest movie story of the weekend was the terrific opening for THE LOST CITY. With a $30.5M debut, CITY marked the first time women – especially those over 35 years old – went to the theater for a non-tentpole superhero movie. It was the strongest sign yet […]
WONKA, MISSION: IMPOSSIBLE 7 and THE FLASH among films removed from The Quorum
Not to worry, they will be back. Back in 2020, when The Quorum first started, we were starting from scratch. We had no data. The primary objective was to build a library. The first step was to start asking people about upcoming movies. Over time, we started to build a database of films. Trends began […]
Paramount looks to expand the theatrical audience with THE LOST CITY and SONIC 2
We are about to enter an important three-week stretch for theatrical, and all eyes will be on two Paramount titles. The performances of THE LOST CITY (3/25) and SONIC THE HEDGEHOG 2 (4/08) will go a long way towards revealing if older women and families are returning to theaters in numbers resembling the pre-pandemic box […]
The campaign for WHERE THE CRAWDADS SING begins
Last week Vanity Fair gave WHERE THE CRAWDADS SING (July 15th) an extensive “First Look.” Today we got a new poster along with a new trailer that is strategically timed to play in front of THE LOST CITY this weekend. Sony has now unleashed two high-profile campaigns in a row. Earlier this month, we got a splashy debut for […]
New to The Quorum: PUSS IN BOOTS 2: THE LAST WISH
Back in 2011, when the first PUSS IN BOOTS movie came out, “Puss” was a well-known character thanks to appearances in the final three SHREK films. When it came time to spin him off, there was already a built-in audience. As a result, that 2011 film grossed $149M domestically. It was the 16th highest-grossing film […]
Should TURNING RED have gone theatrical?
Back on January 6th of this year, just two months shy of its March 11th theatrical release, Disney announced that TURNING RED would be playing on Disney+ and not in theaters. RED had been earmarked as Pixar’s return to the big screen after SOUL and LUCA shifted to streaming during the peak pandemic. Disney’s abrupt decision to […]
It looks like we may get to see TOP GUN: MAVERICK after all
Wait, so TOP GUN: MAVERICK is actually going to be released? At a certain point, after numerous date changes, we began to think the long-in-works sequel to the 1986 blockbuster was never going to see the light of day. A mirage. A figment of our imagination. But, yesterday, when it was announced that MAVERICK will […]
New to The Quorum: SALEM’S LOT, MR. MALCOLM’S LIST
Last week, two films based on books were added to The Quorum. Here’s a closer look at each. MR. MALCOLM’S LIST (Bleecker Street, July 1st) – Back in 2019, director Emma Holly Jones made a short film based on Suzanne Allain’s 2009 novel of the same name. That short starred Gemma Chan, Freida Pinto, and Oliver Jackson-Cohen […]
Things we love: kaleidoscope posters
This week we got two fantastically psychedelic posters for a pair of movies that look as trippy as their key art. And we love it! Who doesn’t want to see a movie about Nicolas Cage starring in a movie about Nicolas Cage where he gives off major Nicolas Cage vibes? Sadly, the trailers for THE […]
The Quorum is Named One of Fast Companies Most Innovative Companies in 2022
We’re always excited to discover that others feel as strongly about democratizing film tracking as we do, so we at The Quorum are especially grateful to the folks at Fast Company for naming us one of their Most Innovative Companies of 2022. The Quorum strives to bring increased insight into the art and science of […]
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