The end of August truly is sad. Vacations are over, kids go back to school, superheroes have saved the day, and no one goes to the theater. It also doesn’t help that the studios don’t exactly put their A-list material there. The first half of the month does quite well; it’s the second half where […]
Which “original” is poised to breakout?
We have a special place in our hearts for what we call “originals.” These are films that are entirely new stories or are based on not-widely-known IP. Given that there is no built-in audience familiarity, these films have the hardest road to success. But when they hit, they can become cultural touchstones. Here are some of […]
New to The Quorum: TURNING RED
Who knew that combining an adorable little girl with a red panda and the Backstreet Boys would be such a winning combination? Disney and Pixar released a teaser trailer for TURNING RED and at the same time, we welcome it to The Quorum. In its debut on The Quorum, RED opened with a sturdy interest […]
New to The Quorum: SCREAM
Welcome back SCREAM. It’s been 26 years since the original SCREAM reinvented the horror genre. It returns again in 2022, and this week it was added to The Quorum. As the table below shows, the film debuted with an awareness of 28. That’s not bad at all. Of the nine horror films we’re tracking, SCREAM […]
Is $80M a good number for BLACK WIDOW?
Making sense of the box office It was reported earlier today that BLACK WIDOW grossed an estimated $80M in theaters this weekend, breaking the pandemic-era record of $70M set by F9 two weeks ago. These seem like big numbers, but is there a way to know for sure? Can we figure out what these numbers […]
JUNGLE CRUISE leapfrogs five films; cracks the top 10
JUNGLE CRUISE jumps over several films as it rises from #11 to #6 in awareness among upcoming releases. Watch for this one to hit the top spot in the coming weeks. Meanwhile, BLACK WIDOW closes out its run at the top spot with 55% awareness. […]
Trailer Callback: June 29 – July 1
Clifford is top dog. The biggest single event in a film’s marketing campaign is the release of a trailer. Usually, each spot has a lifecycle of about a week. After seven days, the trailer has been viewed, shared, talked about, and written about by the media. It then enters the long-tail. At The Quorum, we […]
Awareness for HALLOWEEN KILLS has yet to take off.
There has been a flurry of horror films over the past two months. As expected A QUIET PLACE PART II did very well. THE CONJURING: THE DEVIL MADE ME DO IT pulled in decent numbers while SPIRAL: FROM THE BOOK OF SAW and THE FOREVER PURGE landed on the soft side. Now it’s time for […]