The Quorum

6-Weeks Out Film Tracking Report (6.9.22)

There’s only one new film this week, but it’s a good one. NOPE is finally within six weeks of release and, as reported here, its numbers are quite a bit lower than one would expect for Jordan Peele’s follow up to GET OUT and US. With a new trailer out today, look for these numbers […]

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THE LITTLE MERMAID makes a splashy debut on tracking.

Watch out for this one. The live-action update of THE LITTLE MERMAID (5/26/23) is now less than a year away from release, which means it’s been added to The Quorum. And boy did it land with a splash.  MERMAID is a continuation of Disney’s strategy of converting its late 80s – early 90s animated classics […]

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Is a logo enough? Universal certainly hopes so.

Let’s paint a picture. A studio has a $165 million movie gearing up for release. It’s part of an enormous franchise that originated in the 90s and was successfully rebooted in 2015 after being dormant for more than a decade. The 2015 film ended up being the 2nd highest grossing film of the year.   A follow-up […]

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TOP GUN: MAVERICK benefitted from an uncrowded market. The remaining summer tentpoles won’t be so lucky.

Earlier this year at CinemaCon, there was an air of celebration among industry execs.  Theatrical was back. We had weathered the storm. Day-and-date hybrid releases were mostly a failed experiment, and people were buying tickets again. And yet, theater owners weren’t entirely happy. A common complaint among exhibition was that the big studios simply weren’t […]

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6-Weeks Out Film Tracking Report (6.2.22)

This week three new titles debut on the 6-Weeks Out Film Tracking Report: WHERE THE CRAWDADS SING, PAWS OF FURY: THE LEGEND OF HANK, and MRS. HARRIS GOES TO PARIS. Among the films that are within six weeks of release, JURASSIC WORLD DOMINION is tops in three of the four metrics while MR. MALCOLM’S LIST […]

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6-Weeks Out Film Tracking Report (5.26.22)

After 36 years, the TOP GUN sequel finally arrives in theaters. It enters its opening weekend with very solid numbers. Awareness is up 5 points this week. Interest is up 0.3. Also of note is the arrival of the next Marvel film. THOR: LOVE AND THUNDER debuts on the SixWeek Film Tracking Report. THOR joins […]

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How big will TOP GUN: MAVERICK be?

What will TOP GUN: MAVERICK make this weekend? That’s the question on everyone’s lips. The popular opinion is that it will land somewhere in the neighborhood of $70M – $100M for the three-day weekend.  If MAVERICK reaches $100M, it would be just the 4th Memorial Day release since 2000 to do so and the first since […]

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