It’s always noteworthy when a DC or Marvel film is added to tracking. Today, THE MARVELS makes a splashy debut on The Quorum.
THE MARVELS is essentially the sequel to the 2019 film CAPTAIN MARVEL. That film, starring Brie Larson, made $426M domestically and ranks behind BLACK PANTHER as the highest-grossing debut stand-alone film in the MCU.
Larson, of course, is returning. Joining her are two characters from the Disney+ TV world. “Monica Rambeau,” played by Teyonah Parris, was featured prominently in WANDAVISION, and “Ms. Marvel,” played by Iman Vellani, from the MS. MARVEL series that ran earlier this summer.
Looking at the numbers, THE MARVELS arrives with a 48% awareness. That’s a staggering number for a film a year away from release. It’s higher than ANT-MAN AND THE WASP; QUANTUMANIA, which arrives in theaters in February. It’s even higher than BLACK ADAM, which is two months away from release and has a fully formed marketing campaign.
While the awareness number is impressive, the interest score is truly remarkable. With a score of 6.2, it ranks 3rd among all DC/MCU films currently being tracked by The Quorum. BLACK ADAM has yet to crack 6.0 over the past 14 months that we’ve been tracking the film.
What does this mean? With a late July release date, look for THE MARVELS to dominate the back half of summer 2023 the same way GUARDIANS OF THE GALAXY did back in 2014. That film debuted on August 1st, spent four weeks at #1 and ten weeks in the top 10. These numbers put all other late-summer 2023 films on notice.