Grading December Posters

Each week, we ask the general public to grade posters for upcoming releases from A+ (“amazing”) to F (“awful”).

Studios started revealing key art for many of the summer’s tentpoles including SPIDER-MAN: ACROSS THE SPIDER-VERSE, GUARDIANS OF THE GALAXY: VOL. 3, INDIANA JONES AND THE DIAL OF DESTINY, and TRANSFORMERS. All scored well, though it was JOHN WICK: CHAPTER 4 that scored the highest of the 16 new posters this month.

At the opposite end, respondents didn’t love the teasers for OPPENHEIMER and BARBIE. You have to expect those scores will go up when the full poster campaign kicks in.