At The Quorum, we rarely write about films after they open in theaters. In fact, we’ve only done it once before, when BARBIE debuted to $636M in 2022. But the enormous $221M five-day debut for MOANA 2 deserves some reflection. In January, we noted that 2024 was poised to be a watershed year for animation. […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. One of the great marketing axioms is to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. With all of the year-end holiday films within […]
Let’s give Amazon and MGM credit. They have done a terrific job building awareness for RED ONE, which is opening in theaters this weekend. Awareness for the film is at 61%, placing it 5th among all the films currently being tracked by The Quorum behind MUFASA: THE LION KING and the three big end-of-month behemoths […]
For those who love the 2019 Best Picture winner PARASITE, anticipation is high for filmmaker Bong Joon-Ho’s follow-up, MICKEY 17. You can count us among that group. We first got a glimpse at MICKEY 17 in April at CinemaCon during the Warner Bros. presentation. At the time, we said: “The most unexpected moment of the […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. MUFASA: THE LION KING and SONIC THE HEDGEHOG […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. With GLADIATOR II, WICKED, and MOANA 2 having […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. This week, we say goodbye to MOANA 2, […]
It seems like almost every year, the studios give us a Christmas-themed movie several months before the holidays. In many cases, these films arrive in theaters before Thanksgiving. This year, MGM is opening RED ONE two weeks before Turkey Day, presumably hoping it’ll have the legs to make it to (and through) December 25th, even […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a quiet week on the Weekly […]
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