Weekly Unaided Awareness Chart – MUFASA: THE LION KING and SONIC THE HEDGEHOG 2 End Their Run On The Chart.

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.

MUFASA: THE LION KING and SONIC THE HEDGEHOG 3 end their runs on the Weekly Unaided Awareness Chart with 2% each. These are quite a bit lower than the score for other films just before entering the six-week window. For example, MOANA 2 was 6%, WICKED hit 5%, BEETLEJUICE BEETLEJUICE was 4%, and GLADIATOR II reached 3%.

Still, MUFASA and SONIC have been remarkably consistent, charting every week since late August, even if they didn’t reach the heights of the films listed above. Consistency is not easy to achieve. Just look at SNOW WHITE and A MINECRAFT MOVIE, which have come and gone on this chart. This week, both films slipped below 1% and dropped off. 

Elsewhere, WICKED had the highest unaided of the week at 11%, just ahead of MOANA 2 at 10%. HERE ended its run at 3%.