The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Talk about a quiet week. There was almost […]
When Warner Bros. gave us the teaser for COMPANION back in early October, we were hooked. In one of the more brilliant bait-and-switches, the teaser opened with a card reading, “from the studio that brought you The NOTEBOOK.” What followed over the next 60 seconds was far from the timeless romance of that classic. Rather, […]
What do ZERO DARK THIRTY, AMERICAN SNIPER, THE REVENANT, HIDDEN FIGURES, THE POST, and 1917 have in common? Combined they have 39 Academy Award nominations. All six were nominated for Best Picture. But there’s a less obvious connection among these films. All six opened in limited release in late December before expanding wide the following […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It happens all the time. A film makes […]
Do posters drive the box office? No. At least not singlehandedly. However, when looking at the 10 highest and lowest scoring artwork of 2024, the top posters align closely with the end-of-year box office. Ten posters earned an A grade, with DESPICABLE ME 4 landing a fraction higher than the teaser poster for BEETLEJUICE BEETLEJUICE. […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. At The Quorum, we start tracking films six […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Our apologies to THUNDERBOLTS*, which we dinged for […]
The first quarter of 2024 was quite remarkable. In particular, the month of March gave us DUNE PART TWO ($83M opening), GODZILLA X KONG: THE NEW EMPIRE ($80M), KUNG FU PANDA 4 ($58M), and GHOSTBUSTERS: FROZEN EMPIRE ($45M). When it’s all said and done, all four are likely to be among the 20 highest grossing […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Well, that was short. It took nearly three […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. A rising tide lifts all ships. The same […]
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