Film marketing slowed to a crawl in August, with the WGA and SAG strikes in full effect. Thankfully, things picked up again in September. This month, we graded 11 posters.
Looking at the five highest-scoring one-sheets, the first thing you notice is the wide variety of films. When we highlighted the five top posters in July, four were for horror films.
This month, AQUAMAN AND THE LOST KINGDOM took the top spot with a fan grade of A (it was just shy of getting a rare A+). That’s a promising sign for a film that was late in launching its campaign.
THANKSGIVING scored the other A grade, again proving that horror is still a draw.
Finally, two posters scored an A-: THE HUNGER GAMES: BALLAD OF SONGBIRDS AND SNAKES and KILLERS OF THE FLOWER MOON. The Quorum is watching both films carefully. For SNAKES, we’re curious to see if there is still an audience for THE HUNGER GAMES eight years after MOCKINGJAY PART 2. And, for MOON, we are waiting to see how a 3:26 run time will impact performance.
Fans like the posters, so that’s promising.