The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. Last week, MOANA 2 skyrocketed from 3% to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As expected, Disney had a good week thanks […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It was a slow week with little change […]
When Warner Bros. released three films in the span of 11 days last December, it was a remarkable feat. Imagine the marketing, promotion and distribution teams juggling the near-simultaneous releases of WONKA (12/15), AQUAMAN AND THE LOST KINGDOM (12/22, and THE COLOR PURPLE (12/25). The holiday season can be stressful for any studio –no, they […]
If you’ve been watching the Olympics, you likely saw Cynthia Erivo and Ariana Grande promoting Universal’s WICKED. Perhaps you saw commercials over and over. The movie has been nearly as, if not more, ubiquitous than Snoop Dogg and Simone Biles. Donned in stunning pink and green outfits and never more than a foot apart, Erivo […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. It’s been a good two weeks for JOKER […]
Every now and again, a film comes along that takes off seemingly out of nowhere. As we enter August, two films are showing impressive gains in tracking: IT ENDS WITH US and ALIEN: ROMULUS. Perhaps we shouldn’t be surprised, given that neither are entirely unknown properties. ENDS is based on a wildly popular book, not […]
When Apple released the trailer for F1 on July 7th, it caught many of us at The Quorum off guard. Three weeks earlier, it was reported that Warner Bros picked up distribution rights for the Apple Original Film, and the film was given a June 27th release date. But no one expected a trailer to […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. The first 2025 film debuts on the Weekly […]
What do DEADPOOL & WOLVERINE and BEETLEJUICE BEETLEJUICE have in common? Both are showing record levels of interest. At two weeks out, DEADPOOL has the highest level of interest of any film over the past three years. And, at eight weeks out, BEETLEJUICE has the second highest level of interest behind, you guessed it, DEADPOOL. […]
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