Tomorrow marks the first anniversary of the release of SPIDER-MAN: NO WAY HOME, a film that many consider the beginning of the post-pandemic box office. The film opened to $260M in the face of surging Omicron cases, thus proving that audiences will put their safety concerns aside for the right movie. A year later, as […]
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Feeding The Beast: How the other studios are making AVATAR: THE WAY OF WATER even bigger.
One of the best things about the holiday season is the annual flood of new studio movies. In any given year, audiences get anywhere from six to eight wide releases during the last two weeks of the year. In 2018, we got 10 (!) new films. And that doesn’t even include specialty films that open […]
Grading November Posters
It was a slow month for new posters. There were only eight posters for fans to vote on, and for the most part, they all scored well. On the heels of a disappointing opening for STRANGE WORLD, which never took flight on tracking, Disney has to feel encouraged by the fact that ELEMENTAL was the […]
M3GAN is a meme sensation. Will it be the next SMILE?
Halloween is officially behind us, which means the recent rush of horror films has run its course. Between July 8th, when THOR: LOVE AND THUNDER came out, and the last weekend in October, there were eight studio horror films. While NOPE was an obvious choice to top the list, which it did by grossing $123M […]
Keep an eye out for SCREAM 6 and EVIL DEAD RISE. Both arrive on The Quorum with very high interest.
Something unusual happened this week, and you wouldn’t be blamed for not noticing. We add movies to The Quorum all the time. And in most cases, films arrive with unremarkable numbers, mainly because we add them many months before the film’s release. Those numbers, ideally, grow over time from frequently modest beginnings. In some cases, […]
On the heels of HUSTLERS, her biggest hit, why can’t Jennifer Lopez get a full theatrical release?
Poor Jennifer Lopez. She comes off the biggest hit of her career, and she still can’t get a theatrical release – at least a fully theatrical release. Just before the pandemic, she had the biggest hit of her career and came within an inch of securing her first Oscar nomination. HUSTLERS was her first $100M […]
CREED III for the K.O.
Keep an eye out for March 3rd, when two high profile films will be going head to head at the box office. Paramount will be giving us DUNGEONS & DRAGONS: HONOR AMONG THIEVES, while United Artists will release CREED III. If you’ve been watching the MLB playoffs, you probably know there’s a new trailer out […]
Numbers for THE SUPER MARIO BROS MOVIE spike from the trailer
Like the Kennedy assassination, the landing on the moon, or OJ’s white Bronco in a low speed chase up the 405, we all remember where we were on April 30, 2019 when Paramount released the first trailer for SONIC THE HEDGEHOG. There was a collective gasp heard around the world. Millions of “Sonic” fans were […]
United Artists boldly gives BONES AND ALL a wide release. Will it work?
The idea of releasing a movie on Thanksgiving holds tremendous appeal. A long five-day weekend with almost everything shut down but theaters is catnip for the studios. On top of that, if a film does well, the hope is that it will have enough momentum to carry it through to the highly lucrative Christmas season. […]
6-Weeks Out Film Tracking Report (09.29.22)
This is a momentous week. BLACK PANTHER: WAKANDA FOREVER debuts on the 6-Weeks Out Film Tracking Report. To commemorate its arrival, we are making this week’s report available for everyone to see. If you like what you see and want this sent directly to your email every Friday morning, sigh up here: […]
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