The Quorum

The TEXAS CHAINSAW MASSACRE campaign kicks in

With less than three weeks to go before release, Netflix has ramped up the campaign for its TEXAS CHAINSAW REBOOT. Not only did we get this truly terrifying poster over the weekend, but this morning we got the first trailer.  This one arrives on February 18th, so if Valentine’s Day isn’t your cup of tea, you […]

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Should the interest score for UNCHARTED be higher?

After a dreadfully dull January at the box office that had only three wide releases, February looks to be an improvement. At least in terms of choices. There will be nine theatrical releases next month, though only UNCHARTED looks to be on a path towards success.  UNCHARTED is now three weeks away from release, which […]

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Focus films on the move

Focus has pushed two of its upcoming releases.  DOWNTON ABBEY: A NEW ERA vacates its March 18th date and is now scheduled to open May 20th. Meanwhile, THE OUTFIT moves from February 25th to DOWNTON’s old March 18th slot.  This gives Focus more time to build awareness and interest for these films. And, quite frankly, […]

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PINOCCIO vs. PINOCCIO

There are plenty of examples of two thematically similar films hitting theaters at the same time. ARMAGEDDON and DEEP IMPACT hit theaters two months apart in 1998. MIRROR MIRROR and SNOW WHITE AND THE HUNTSMAN were also two months apart in 2012.  In those examples, it was easy to tell the two films apart. Obviously, […]

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Is Kenneth Branagh about to have a NORBIT moment?

 No, of course not. And some might argue that it’s a faulty question to pose.  In 2006, Eddie Murphy was riding a wave of accolades for this career-redefining role in DREAMGIRLS. Murphy was coming off a string of box office stinkers (THE ADVENTURES OF PLUTO NASH, I SPY), and the ones that made some money […]

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Will UNCHARTED be the lone February hit?

Over the past 22 months, we have been looking for signs that the pandemic-era box office can be as healthy and robust as before Covid.  There have been some bright spots. VENOM: LET THERE BE CARNAGE had a bigger opening than the first VENOM, SPIDER-MAN: NO WAY HOME had the 2nd largest debut of all […]

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CYRANO on the move…again

Once again, CYRANO is shifting dates. This time, it’s moving from January 28th to February 25th.  The deacons to push a month is likely intended to leverage awards momentum. By moving to February 28th, CYRANO now comes out after the Academy Award nominations. A nomination or two would give United Artists a marketing hook to […]

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New To The Quorum: HALLOWEEN ENDS

When the first film in the most recent HALLOWEEN trilogy debuted in 2018, it opened to $78M making it the 2nd largest opening ever for a horror film (it has since slipped to #3). That’s not bad for a series that already had nine sequels before 2018.  Given the box office strength of the 2018 […]

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