Was KING RICHARD a success? How about MALIGNANT? The truth is, we don’t know. When it was announced that Warner Bros. would be releasing its entire 2021 slate simultaneously in theaters and on HBO Max, it was clear that we would have no idea if these films were hits or not. We have box office […]
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Disney and Pixar shift TURNING RED to Disney+
Just two months before its planned March 11th theatrical release, Disney has had a change of heart. The film will now be debuting on Disney+. This is both surprising and not surprising at all. It’s surprising because this is now the third Pixar film after SOUL and LUCA to skip theaters. The first two were […]
Despite SPIDER-MAN: NO WAY HOME, the holiday box office was down 32% from 2019
The numbers are in. As we entered the holiday season, there were two lingering questions: How big was SPIDER-MAN NO WAY HOME going to be? And does the success of SPIDER-MAN mean that theatrical is alive and well? To determine that, we looked at the period from Christmas Day through New Year’s Day. With schools […]
Will THE LOST CITY be the next FREE GUY?
It’s been four years since Sandra Bullock last graced the silver screen in OCEAN’S EIGHT; Brad Pitt hasn’t been in front of the camera since his Oscar-winning turn in ONCE UPON A TIME IN HOLLYWOOD, nearly three years ago. And Channing Tatum has been laying low since THE KINGSMAN: THE GOLDEN CIRCLE in 2017, though […]
MORBIUS on the move
And then there were three. Sony made the not entirely surprising decision to push MORBIUS out two months from January 28th to April 1st. That gives the film more distance from what we all hope will be a quick Omicron wave. As a result, there are now only three major studio wide releases remaining on […]
Eight new films added to The Quorum
With 2021 in the rearview, let’s shift our focus towards 2022 and beyond. At The Quorum, eight new films were added over the past week. Let’s take a closer look. Among the new films, THE FLASH and WONKA score highest with 33% awareness out of the gate. Here’s a closer look at each: […]
RIP: The Platform Release
Perhaps we’re being a bit dramatic, but it certainly feels like the platform release is a relic of the pre-pandemic days. For those unfamiliar, a platform is when a studio opens a film in a handful of markets – usually just New York and Los Angeles – then adds theaters in subsequent weeks with the […]
Removed from The Quorum: LEGALLY BLONDE 3
No offense to Reese Witherspoon, Jennifer Coolidge, and the entire LEGALLY BLONDE 3 team, but the film has been removed from The Quorum. Now, before anyone writes nasty letters, let me explain why. Our policy is to add films once they are within six months. It will be added earlier if: The film is part of […]
What happened to THE MATRIX RESURRECTIONS?
As we reported last week, THE MATRIX RESURRECTIONS was facing several challenges that had the potential to erode its theatrical grosses. Sadly, many came to fruition. With an estimated $23M gross over five days and $13M for the weekend, the theatrical numbers for THE MATRIX RESURRECTIONS fell well below expectations. Now we’re beginning to see […]
Date Changes: JOHN WICK: CHAPTER 4 and CYRANO
United Artists announced today that CYRANO will be opening a week later. It is now schedule to open in limited release on January 28th. Meanwhile, while Keanu Reeves hits theaters today in THE MATRIX RESURRECTIONS, fans will have to wait quite a bit longer for his other mega-franchise. JOHN WICK: CHAPTER 4 has been pushed […]
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