Last week, four films were added to The Quorum. Here’s a closer look at each. ALL THE OLD KNIVES (Amazon, April 8th) – Every few years, Chris Pine stars in a high-intensity action thriller. Aside from the STAR TREK films, Pine has starred alongside Denzel Washington (UNSTOPPABLE), Kevin Costner (JACK RYAN: SHADOW RECRUIT), and Ben Foster […]
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Final Tracking Numbers: THE BATMAN
Here we are, folks. THE BATMAN, which is easily the highest-profile release of the pandemic era after SPIDER-MAN: NO WAY HOME, is now in theaters. So, how do the final tracking numbers for BATMAN compare to the numbers for SPIDER-MAN? Let’s start with awareness. BATMAN, with 75% awareness, actually ended its run two points higher […]
The new trailer for ELVIS lifted awareness, but do people want to see it?
Last week, we got our first look at Baz Luhrmann’s ELVIS biopic. How have the numbers changed over the past week? More on that below. ELVIS comes three years after the hugely successful biopics about Queen and Elton John. Combined BOHEMIAN RHAPSODY and ROCKETMAN made over $1.1B at the box office worldwide, with RHAPSODY winning […]
Final Tracking Numbers: CYRANO and STUDIO 666
One week after the box office roared back to life thanks to UNCHARTED and DOG, things look to quiet down considerably this weekend. Neither of the two new releases will pose much of a challenge to the holdovers. In fact, it’s likely that both will debut under $5M. United Artists has been aggressively marketing CYRANO […]
As STX flounders, United Artists is flourishing.
It was the best of times. It was the worst of times. Just as cash-strapped STX removed OPERATION FORTUNE: RUSE DE GUERRE from the release schedule, United Artists (UA) scored a huge win at the box office with DOG. When STX was created in 2014, its goal was to make mid-budget, star-driven films. As the […]
Guy Ritchie’s OPERATION FORTUNE now TBD
The unraveling of STX continues. As the beleaguered studio looks to find a buyer (Lionsgate has emerged as the latest possible suitor), it finds itself without the resources to mount a meaningful marketing campaign. Just this week, STX offloaded THE CONTRACTOR to Paramount and Showtime, and now OPERATION FORTUNE has been pulled from the release schedule […]
Can Valentine’s Day at the box office be saved?
When we think of important box office holidays, Thanksgiving, Christmas, July 4th, and Memorial Day come to mind. Less obvious is Valentine’s Day, which, over the past 15 years, has evolved into a box office powerhouse. Romance-forward films in February have been around for a long time, though 2009 was arguably an inflection point. On […]
Pixar is ready to return to theaters with LIGHTYEAR
This week, we got our first look at Disney and Pixar’s LIGHTYEAR. It is noteworthy for being the first Pixar film of the pandemic era to get a theatrical release. SOUL (2020) and LUCA (2021) both skipped theaters and to the surprise of many, the upcoming TURNING RED was shifted to a streaming release. The […]
Welcome back to The Quorum: DEEP WATER
DEEP WATER, starring Ben Affleck and Ana De Armas, is one of the final remaining pre-pandemic films to see the light of day. Initially developed by Fox, the film was pulled from the release schedule in December and has now resurfaced as a Hulu release. We began tracking the film in October 2020 but suspended […]
All eyes are on NOPE for Super Bowl Sunday
For some inexplicable reason, studios still spend tens of millions of dollars on TV to market their movies. With the years-long decline in network viewership, the efficacy of those media spends has grown more and more questionable over the years. The one TV buy that can be successful in moving the needle is the Super Bowl, which […]
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