This week two high-profile summer 2023 films have been added to The Quorum. BARBIE and the UNTITLED INDIANA JONES movie are now within a year of release, so it’s time for us to start tracking them. Just a reminder that non-tentpoles are added at six months out. Both have had their fair share of media […]
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Where are the NOPE reviews? How do embargoes impact a film? We wanted to find out.
Nothing sends a shiver down one’s spine, quite like the words “review embargo.” Conventional wisdom says studios will release reviews for a film far before release if they think the notices will be good. This gives them a talking point to use in the campaign down the home stretch. Case in point, TOP GUN: MAVERICK. […]
WHERE THE CRAWDADS SING finally arrives in theaters. Will anyone show up?
Today marks the end of the rather unusual campaign for WHERE THE CRAWDADS SING. Based on the enormous blockbuster book, it features a cast of mostly unknown actors. Daisy Edgar-Jones toplines the cast, not that you would know it. Throughout most of the campaign, the key art featured an odd image of a seemingly beheaded […]
In the battle of horror movies, it’s SALEM’S LOT that blinks.
In a rather ballsy move, last week 20th pushed its horror film BARBARIAN out a week to September 9th. As we’ve noted before, the first post-Labor Day weekend has been very kind to horror films. IT and IT CHAPTER 2, both by Warner Bros., shattered the September box office records on this exact weekend in 2017 […]
6-Weeks Out Film Tracking Report (07.07.22)
THOR: LOVE AND THUNDER ends its run with an interest score of 7.0. With that, it joins JURASSIC WORLD DOMINION (7.1) as just the 2nd film of the year to open with an interest score above 7.0. It also arrives in theaters with an awareness of 68%, which is the 3rd highest of the year […]
With HONK FOR JESUS, SAVE YOUR SOUL, Universal clings to day-and-date
While the other studios have seemingly moved on from day-and-date releases, Universal reminds us that hybrid releases are still a thing. It seems like every three to four months, Universal takes one of their titles and decides to give it a simultaneous release in theaters and on Peacock. Last October, it was HALLOWEEN KILLS. Universal […]
Want to open above $100M? Awareness above 60% and an interest score above 6.4 may be key.
What do these films have in common? They are the five biggest movies of the year, and they all opened above $100M. They also share one other thing. They all had an interest score of 6.4 or higher when they opened. The interest score is the only metric on The Quorum that is not expressed […]
6-Weeks Out Film Tracking Report (6.30.22)
After launching the 6WOFTR earlier this year, we loved hearing your feedback and we are thrilled to be introducing the new and improved 6-WEEKS OUT FILM TRACKING REPORT. What’s different? We’ve made it easier to make sense of the tracking data. Each film that’s within six weeks of release now has its own page (beginning […]
When bad posters happen to (maybe?) good movies.
While we can’t say with certainty that these films are any good, we can say with complete confidence that these are likely to go down as some of the worst posters of the year. Was there a memo this week stating that all new posters have to feature foggy, hard-to-decipher images? Are bad photoshop blurs […]
Julia Roberts looks to break up another wedding in TICKET TO PARADISE.
It’s been 25 years since MY BEST FRIENDS WEDDING, and now Julia Roberts has her sights set on breaking up another wedding with TICKET TO PARADISE. This time, Roberts partners with George Clooney in their fifth big-screening pairing. Universal gave us the first trailer for the throwback adult comedy, which arrives in theaters on October […]
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