While we can’t say with certainty that these films are any good, we can say with complete confidence that these are likely to go down as some of the worst posters of the year. Was there a memo this week stating that all new posters have to feature foggy, hard-to-decipher images? Are bad photoshop blurs […]
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Julia Roberts looks to break up another wedding in TICKET TO PARADISE.
It’s been 25 years since MY BEST FRIENDS WEDDING, and now Julia Roberts has her sights set on breaking up another wedding with TICKET TO PARADISE. This time, Roberts partners with George Clooney in their fifth big-screening pairing. Universal gave us the first trailer for the throwback adult comedy, which arrives in theaters on October […]
Will Disney+ take advantage of a soft September release schedule?
Last week, Lionsgate announced that it was pushing ARE YOU THERE, GOD? IT’S ME, MARGARET, from September to April of next year. It’s a move that may not have registered with many people, but it was significant in that it left an even bigger hole in the September release schedule. Before MARGARET moved, the month […]
Is the BULLET TRAIN campaign about making Brad Pitt look as awful as possible?
Let’s be clear. We are very excited for BULLET TRAIN. The footage that we’ve seen is incredible. The reel we saw features Brad Pitt displaying an effortless swagger that only the greatest of Hollywood legends can pull off. And yet, the campaign for the film seems hell-bent on making one of the world’s most handsome […]
6-Weeks Out Film Tracking Report (6.23.22)
BULLET TRAIN and EASTER SUNDAY are now within six weeks of release. Of the two new films, TRAIN is showing greater strength. SUNDAY, the rare straight-up comedy, has yet to find much traction. Among the other titles, THOR: LOVE AND THUNDER is starting to make its move. It had the largest week-over-week gain in awareness. […]
UPDATE: While awareness for ELVIS continues to be stuck ahead of release, interest is taking off.
ELVIS continues to be one of the more enigmatic films in recent years. It’s a film by a virtuoso director about an artist that most people under 50 know very little about. While Baz Luhrmann’s Elvis Presley has garnered mostly favorable reviews, it has had a bumpy ride on tracking. As we noted last week, […]
The curious case of the missing poster.
Faithful readers of The Quorum know that we are obsessed with movie posters. It’s always fascinating to see how studios distill moving pictures into a still image. From teasers to character posters, these images give a sneak peek into what’s to come. Frequently they are stunning works of art that leave us wanting more. Occasionally […]
ELVIS is stalling when it should be soaring
With a week to go before arriving in theaters, can ELVIS open above $30M? With awareness stalling, ELVIS will need its numbers to significantly improve in the next seven days if it hopes to reach that mark. Why $30M? ELVIS belongs to the “Original – High” group, which also includes recent titles like HOUSE OF […]
6-Weeks Out Film Tracking Report (6.16.22)
VENGEANCE and DC LEAGUE OF SUPER PETS make their debut on the 6-Weeks Out Film Tracking Report. But it’s NOPE’s ongoing struggles with awareness that stands out most in this week’s report. Awareness for NOPE is at 26%, which is actually down from 27% last week. The decline in awareness is especially surprising given that […]
ARE YOU THERE GOD? IT’S ME, MARGARET is temporarily removed from The Quorum
At The Quorum, we are enormous fans of Judy Blume. So when it was announced that ARE YOU THERE, GOD? IT’S ME, MARGARET was being made into a feature film, the first ever major studio film based on one of Blume’s books, we were over the moon. Today, however, it was announced that the film […]
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