UPDATE: Just hours after publishing this story, the KANDAHAR poster was revealed: Did you know a movie called KANDAHAR is coming out next month on Memorial Day weekend? If you didn’t, you wouldn’t be alone. According to The Quorum, the film has only 13% awareness. It’s interesting because it stars Gerard Butler, who has been […]
This summer looks big. Very big. The list of tentpoles is impressive. And yet, one movie isn’t mentioned in the same breath as GUARDIANS OF THE GALAXY, INDIANA JONES AND THE DIAL OF DESTINY of SPIDER-MAN ACROSS THE SPIDER-VERSE. And that movie is HAUNTED MANSION. We’re not suggesting that MANSION will gross as much as […]
Finally, some good news for BARBIE. Unaided awareness for the film jumped from 2.2% to 4.9% this week. What is unaided awareness? And how is it different than traditional awareness? To measure unaided awareness, we ask people which upcoming films they know about. They aren’t prompted, nor do we give them a list of upcoming […]
Yesterday, we got a new trailer for BARBIE, and if you’re a fan of pink, it was your lucky day. Warner Bros. also gave us a series of character posters for the surprisingly large cast. It’s hard to say if it was luck or careful planning, but the BARBIE campaign unfolded on the same day […]
As we wait to see where James Gunn and Peter Safran take the DC Extended Universe, three films from the previous regime will arrive in theaters this year. THE FLASH and AQUAMAN AND THE LOST KINGDOM are the two anchors in large part because the title characters have already appeared on the big screen. The […]
On paper, DUNGEONS & DRAGONS: HONOR AMONG THIEVES was always a risk, especially at a reported $150M production budget. The game it’s based on has a rabid but small fan base. To recoup, the film would have to attract a wider audience. Credit Paramount and filmmakers John Frances Daley and Jonathan Goldstein for leaning into […]
Let’s give credit where credit is due. AMC’s “We Make Movies Better” campaign with Nicole Kidman has its heart in the right place. Study after study showed that when the campaign began, there was real trepidation about returning to theaters. As awkward and wooden as the campaign is, and as odd as it is that […]
Kudos to the Academy. Last night’s ceremony captured the pomp and prestige of years past while making the show feel inviting and accessible. And yet, something strange happened midway through the telecast. Melissa McCarthy and Halle Bailey were introduced and walked up to the podium. Nothing strange about that. It seemed like the two-time Academy […]
There were some great movie posters released in February. While SUPER MARIO BROS. MOVIE scored the only A of the month, other fantastic posters didn’t score as well as we had hoped among our respondents. We’re all in on STRAYS. An R-rated talking dog movie featuring Will Ferrell and Jamie Foxx? Sold! We love the […]
There’s a lot to like about the upcoming Sony film 65. It was written and directed by Scott Beck and Bryan Woods, the duo that wrote the A QUIET PLACE films. And it stars Adam Driver, a two-time Oscar nominee who is unafraid to try new things. It reportedly has a production budget near $90M, […]
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