It’s no secret that it’s been a rough few years for Pixar. After an unrivaled run of critical and box office success, in early 2020, the animation house was about to enter an especially risky period. Before 2020, Pixar would swing back and forth, releasing a lower-grossing original followed by a box office smash sequel. […]
Can the F-word bring back the R-rated comedy? Sony certainly hopes so. So do we. It’s been six long years since an R-rated comedy opened above $30M. That’s a shocking statistic, given that R-rated comedies used to debut above $30M on a regular basis. Credit can be given to Judd Apatow, who ushered in a […]
The big July 21st showdown between OPPENHEIMER and BARBIE is now only six weeks away, which means it’s time for The Quorum to make its initial box office projection. As of today, we are projecting an opening weekend of $30M-$35M for OPPENHEIMER (subscribe to our Six-Weeks Out Film Tracking Report to see projections for BARBIE […]
Here we go. With less than two months before its July 21st release date, the BARBIE campaign is ramping up. Margot Robbie has surfaced on the publicity trail, while Warner Bros. dropped a wonderfully wacky trailer that begins to reveal the plot behind the highly anticipated film. As we have noted before, awareness for BARBIE […]
Two years ago, during the height of the pandemic, Disney opted to release SHANG CHI AND THE LEGEND OF THE TEN RINGS on Labor Day weekend. It was a curious move, to say the least. For decades, Labor Day weekend has been a self-perpetuating box office dead zone. Studios used it as a dumping ground, […]
We are pleased to update you on several significant changes to The Quorum. We believe data is only as impactful as its usability. With that in mind, we made these changes to help add greater context to The Quorum tracking to help you craft a more detailed narrative around the numbers. Here are a few […]
Don’t sleep on INDIANA JONES AND THE DIAL OF DESTINY. For some time now, INDIANA has topped the Interest chart, and now we can officially say that it had the highest-scoring poster of April. As you know, we ask fans to grade each poster from A+ (“makes me want to see this film”) to F […]
You’re in luck if you want to see a movie over Memorial Day weekend. With five films scheduled to open wide, you will have plenty of choices. While this might seem like a wealth of riches, it’s also a bit absurd. There is no reason for five films to open at the same time, even […]
Get ready for the DUNE: PART 2 onslaught. Today we got a new poster and an image of a very bald Austin Butler. And the trailer is expected to drop tomorrow. Consider this the first big marketing salvo before the film’s November 3rd release. DUNE exists in an unusual space in the tentpole universe. It […]
At The Quorum, we are all in on Hollywood’s current love affair with the whodunnit genre led by Rian Johnson and Kenneth Branagh. While Johnson leans into well-earned twists and turns, Branagh has excelled at evoking the luxury and romance of travel from a century ago. MURDER ON THE ORIENT EXPRESS and DEATH ON THE […]
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