Faithful readers of The Quorum know that we wait at least 10 days before reporting on the impact of a trailer. After a week or so, a trailer enters the long tail of social conversation and online views. By then, we have a good sense of how it performed. There was only one major trailer […]
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New to The Quorum: BULLET TRAIN
In most cases, we don’t start tracking a film until it’s within six months of release. But in the case of BULLET TRAIN, there are lots of reasons to add it to The Quorum, despite the fact that it’s about seven months out. Reason #1: It was reported last week that Lady Gaga had to […]
New to The Quorum: TRANSFORMERS: RISE OF THE BEASTS
Next June, we will get the seventh film in the TRANSFORMERS series (if you include BUMBLEBEE), and today we welcome TRANSFORMERS: RISE OF THE BEASTS to The Quorum. The series reached its peak with the third film in the series. That one, DARK OF THE MOON, made over $1.1B worldwide. Since then, it’s been diminishing […]
ETERNALS has arrived.
Well now, here we go. This morning, we got the final trailer for ETERNALS. And talk about star power. Angelina Jolie, Gemma Chan, Salma Hayek, Bryan Tyree Henry, Kumail Nanjiani and Kit Harrington costar under the stewardship of Chloé Zhao, winner of the most recent Oscar for Best Director (NOMADLAND). Faithful readers of The Quorum […]
Trailer Callback: August 2-5
In early August, we got three movie trailers: CINDERELLA, CRY MACHO, and VENOM: LET THERE BE CARNAGE. In terms of awareness, Amazon has to be feeling good about the 11 point gain made by CINDERELLA. That film seems to be running on all cylinders. VENOM added two points, which may not seem like much, but […]
Amazon gets a great pick-up.
ICYMI, HOTEL TRANSYLVANIA: TRANSFORMANIA has just been sold to Amazon for a reported $100M. Perhaps that’s not surprising, given the value proposition for family films at home. It’s much cheaper to subscribe to Amazon Prime than spend $8-$12 per family member to see it in a theater. As a result, Amazon is having a moment. […]
FREE GUY proves that theatrical is still relevant.
If there was any question about the health of theatrical, one need look no further than FREE GUY. If there was any question about whether day-and-date erodes theatrical, one need look no further than FREE GUY. With $28M, FREE – an original IP – opened bigger than well-known entities, including THE SUICIDE SQUAD ($26M), THE […]
It feels like an old-fashioned opening weekend.
Forgive the nostalgia, but we have three movies that are opening exclusively in theaters. None are day-and-date releases. There’s nothing from Marvel. No DC movies. Just three films catering to different audiences. Let’s all pretend for just a moment that the Delta variant doesn’t exist. Well, sadly, Delta does exist, and there will no doubt […]
Cinderella is on the rise.
Amazon looks to score with another pandemic pick-up What happens when you combine Camila Cabella, Billy Porter, and “Rhythm Nation”-era Janet Jackson? Magic. Or at least, very high levels of awareness. Amazon spent the pandemic scooping up titles originally set for a theatrical release but sidelined by theater closures. Most notably, it released COMING 2 […]
Trailer Callback: July 22-29
Things are looking good for 3 of the 4 films. From Will Smith and Lady Gaga to Paul Rudd and the all-star cast of DUNE, this Trailer Callback isn’t short on star power. Who reigned supreme? Which trailers led to the biggest bump? Now we’re talking. Enough with these five or six-point gains in awareness. […]
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