Awareness may not have moved, but interest went through the roof. We got our first look at the upcoming MATRIX movie when Warner Bros. dropped a teaser on September 9th. Ten days have passed, so it’s time to see how the trailer has impacted the numbers. On the awareness side, MATRIX didn’t get much of […]
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The worst weekend of the year
Disney may have reinvented Labor Day, but is anyone willing to take on the post-Thanksgiving weekend? By now, we all know that SHANG-CHI broke the record for the largest Labor Day opening ever. The sheer magnitude of its success can not be overstated. Before this year, no Labor Day film had ever grossed, in total, […]
New to The Quorum: NIGHTMARE ALLEY
At the 2018 Academy Awards, Guillermo del Toro took home the Best Director and Best Picture Oscars for THE SHAPE OF WATER. A year later, Bradley Cooper was a double nominee for Best Actor, and Best Adapted Screenplay for A STAR IS BORN. Neither del Toro nor Cooper have appeared on the big screen since. […]
New to The Quorum: THE BOB’S BURGERS MOVIE
Truth be told, we started tracking THE BOB’S BURGERS MOVIE over a year ago, but when it was pulled from the release schedule earlier this year, we stopped fielding it simply because we didn’t know if it would ever see the light of day. But yesterday, not only did we get a poster, but it […]
New to The Quorum: THOR: LOVE AND THUNDER
If you believe that sequels are referendums on the film that came before, that THOR: LOVE AND THUNDER should be fine. The last entry, THOR RAGNAROK (2017), was not only the best-reviewed of the THOR films, but it was easily the highest-grossing of the three, along with being the only one to open above $100M […]
Brace yourself, THE MATRIX RESURRECTION is here.
It has been 18 years since the original trilogy ended in 2003, but today the era of THE MATRIX RESURRECTION is upon us thanks to this spectacular new trailer. Of course, we will watch the numbers over the next two weeks and report the trailer’s impact. For now, let’s take stock of where MATRIX sits […]
Is THE MANY SAINTS OF NEWARK the perfect film for a day-and-date release?
As a prequel to HBO’s THE SOPRANOS, fans are used to seeing these characters on the small screen. Those familiar with The Quorum know that we sort all films into one of seven groups. One of the smaller groups is “Known IP.” As we note on the site, films in this group fall into two […]
Trailer Callback – August 23rd
On August 23rd, we got our first look at SPIDER-MAN: NO WAY HOME. Now it’s time for us to look at how the have numbers changed since that trailer dropped. Let’s just cut to the chase. This trailer was a huge success. Before the trailer, awareness for SPIDER-MAN was at 42. Three other films had […]
VENOM: LET THERE BE CARNAGE moves up two weeks
Is VENOM on pace to beat SHANG-CHI? The SHANG-CHI ripple effect is in full effect. Just days after online rumors surfaced about VENOM being pushed to 2022, Sony does the opposite and moves it up two weeks. It seems the trifecta of FREE GUY, CANDYMAN and SHANG-CHI is making everyone feel better about the impact […]
Does SHANG-CHI helps us understand THE SUICIDE SQUAD?
More importantly, SHANG-CHI shows that studios can make real money with a theatrical-only release – even during a pandemic. As noted here, SHANG-CHI smashed the record for a Labor Day opening. And it added additional proof that theatrical is still vital even in the throes of rising COVID cases. More importantly, it gives us another […]
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