It has been 18 years since the original trilogy ended in 2003, but today the era of THE MATRIX RESURRECTION is upon us thanks to this spectacular new trailer.
Of course, we will watch the numbers over the next two weeks and report the trailer’s impact. For now, let’s take stock of where MATRIX sits at this moment.
To do that, we’re going to look at upcoming December releases. The five movies below have the highest awareness of films opening near the holidays. SPIDER-MAN is tops with a 19-point lead on MATRIX. Though, we certainly expect that gap to close as a result of this. Keep in mind that SPIDER-MAN already has a trailer. As reported here, that spot gave SPIDER-MAN a huge 13-point lift. Can MATRIX match that?
On the interest side, once again, SPIDER-MAN has a huge lead. It is the only December release with an interest score above 6.0. MATRIX follows in second place with a score of 5.5. Can the interest score for MATRIX make it to 6.0?
You can watch the numbers yourself right here at The Quorum. And, of course, we will report back next week with the Trailer Callback.