Is VENOM on pace to beat SHANG-CHI?
The SHANG-CHI ripple effect is in full effect. Just days after online rumors surfaced about VENOM being pushed to 2022, Sony does the opposite and moves it up two weeks. It seems the trifecta of FREE GUY, CANDYMAN and SHANG-CHI is making everyone feel better about the impact of rising COVID cases on the box office.
VENOM is looking quite strong. At the moment, it’s tracking slightly ahead of SHANG-CHI in all four key metrics:
AWARENESS:
INTEREST:
LOCATION – SEE IN THEATER
FEE OR FREE – WILLING TO PAY TO SEE