Well now, here we go.
This morning, we got the final trailer for ETERNALS. And talk about star power. Angelina Jolie, Gemma Chan, Salma Hayek, Bryan Tyree Henry, Kumail Nanjiani and Kit Harrington costar under the stewardship of Chloé Zhao, winner of the most recent Oscar for Best Director (NOMADLAND).
Faithful readers of The Quorum know that we have been somewhat concerned about the soft tracking for the film. The teaser trailer released in May did little to improve awareness or interest. But this one is a whole other ball of wax.
This is a meatier trailer that should go a long way toward lifting awareness. As you can see below, awareness for ETERNALS is well-behind BLACK WIDOW. It has been stuck in the 30 range for nearly a year. We’d like to see this spot lift awareness closer to 40.
Check back in 10 days for the Trailer Callback to see if that happens.