For some inexplicable reason, studios still spend tens of millions of dollars on TV to market their movies. With the years-long decline in network viewership, the efficacy of those media spends has grown more and more questionable over the years. The one TV buy that can be successful in moving the needle is the Super Bowl, which […]
New to The Quorum: MEN
There has been a flurry of new trailers this week. JURASSIC WORLD: DOMINION grabbed headlines thanks to the return of Sam Niell, Laura Dern and Jeff Goldblum. Netflix gave us the first trailer for THE ADAM PROJECT, which reunites Shawn Levy and Ryan Reynolds on the heels of their FREE GUY success. And, today, Warner […]
Final Tracking Numbers: BLACKLIGHT, DEATH ON THE NILE, MARRY ME
The final numbers are in for the three new wide releases. Sadly, they are underwhelming. MARRY ME arrives in theaters with a 44% awareness, tops among the three, while BLACKLIGHT places 3rd with 32%. For the sake of context, JACKASS FOREVER was at 50% when it opened last weekend. For BLACKLIGHT, there have been 15 […]
THE ADAM PROJECT campaign begins
Except for its awards bait, Netflix rarely does long-lead marketing campaigns. Sometimes there’s barely a campaign at all. Given the pedigree for THE ADAM PROJECT – a re-teaming of Shawn Levy and Ryan Reynolds on the heels of their massive success with FREE GUY – we thought this one would have started much earlier. But […]
THE BATMAN is in the home stretch. Will it have the largest opening for a March release?
Hold on, folks. Here we go. THE BATMAN is only three weeks away from release, which means we are squarely in the homestretch. We know the movie will be big, but how big? To answer that, let’s start with some historicals. Here are the ten March releases with the largest opening weekends. Five of them […]
VALERIAN and MOONFALL show how difficult it is for an independently financed tentpole to succeed.
You hate to see a nine-figure movie barely crack eight figures in its opening frame. Sadly, that’s what happened to Roland Emmerich’s MOONFALL this weekend. With a reported $150M budget, the film only made $10M at the box office. Movies like MOONFALL are big swings. They exist on a grand scale, knowing that the greater […]
Armed with glowing reviews, JACKASS FOREVER approaches release with momentum.
As we head into the weekend, it’s time to look at how this week’s two new releases ended their runs on The Quorum. JACKASS FOREVER has a clear advantage when it comes to awareness. It is just the 7th theatrical-only release to reach 50% awareness by day of release. MOONFALL, on the other hand, hits theaters […]
New to The Quorum: ARE YOU THERE GOD? IT’S ME, MARGARET.
It’s hard to believe that more Judy Blume books haven’t been turned into films. Blume authored more than a dozen hugely influential and popular children’s and young adult books through the ’70s and ’80s, and yet this is the first time one of her books has been made into a film at a major studio. […]
February is an important month for theatrical. Here’s why.
Let’s all give a big welcome to February and celebrate that theatrical’s January hibernation is over. After enduring a month with only three new movies, the nine wide releases scheduled to open in February feel like a wealth of riches. It all starts this weekend with JACKASS FOREVER and MOONFALL. In some ways, the lack […]
Update: THE BATMAN closes in on SPIDER-MAN: NO WAY HOME
I think we can all agree that SPIDER-MAN: NO WAY HOME represents the box office gold standard for the pandemic with a $260M opening weekend. I think we can also agree that THE BATMAN is shaping up to do big business. But can it reach the same levels at the web-slinger? We first posed that […]
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