For some inexplicable reason, studios still spend tens of millions of dollars on TV to market their movies. With the years-long decline in network viewership, the efficacy of those media spends has grown more and more questionable over the years.
The one TV buy that can be successful in moving the needle is the Super Bowl, which is expected to reach a captive audience of 100 million viewers. That’s why there are always a few films that launch their campaign during the big game.
The one that we’re watching closest is NOPE, Jordan Peele’s follow-up to GET OUT and US. Universal gave us the trailer this morning, and it already has over 2 million views.
We’ve been tracking NOPE since the beginning of the year, and awareness and interest have been surprisingly low. As of this morning, awareness is at 18%, where it ranks 49th overall among all films being tracked by The Quorum.
And, on the interest side, it’s been stuck at 4.7 for weeks. It ranks 54th in interest.
The question is not whether the scores will go, but rather, how much. You can be sure we will be watching these scores very closely over the next few days.
And, on the interest side, it’s been stuck at 4.7 for weeks. It ranks 54th in interest.
The question is not whether the scores will go, but rather, by how much. You can be sure we will be watching these scores very closely over the next few days.
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