As you know, The Quorum publishes four film tracking metrics: awareness, interest, location, and pay. We often talk about the first two, but among 2022 wide releases, it’s the location metric that correlates the most to a film’s opening weekend gross. For those unfamiliar, the location metric measures the percentage of people who prefer to […]
TOP GUN MAVERICK is on the move. Awareness has always been high, but now the film is seeing gains in interest. MAVERICK reaches a new high with an interest score of 6.0, up 0.3 points this week. In addition, we welcome ELVIS and THE BLACK PHONE to the Six-Week Film Tracking. Report. See the full […]
With DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS having graduated from film tracking, this seems like a good time to take a look at the other movies in the DC/MCU group. The departure of STRANGE coincides with the addition of three new titles to The Quorum tracking: GUARDIANS OF THE GALAXY, VOL. 3; ANT-MAN AND THE WASP: […]
What do these six films have in common? These are all Netflix movies with sequels in development. Aside from a handful of titles (THE KISSING BOOTH, THE CHRISTMAS CHRONICLES), Netflix hasn’t played in the franchise sandbox. Today, Netflix is greenlighting sequels to larger-budget, star-driven films. The appeal of franchises is that they already have a […]
LIGHTYEAR is now within six weeks of release. See how it scores against other upcoming releases in this week’s 6-WEEK FILM TRACKING REPORT. […]
There were several big moments from CinemaCon 2022. TOP GUN MAVERICK more than lived up to the hype, Lionsgate announced the return to the HUNGER GAMES universe with THE BALLAD OF SONGBIRDS AND SNAKES coming in 2023, and Warner Bros. gave us a still image of Margot Robbie as BARBIE. But there was another news […]
JURASSIC WORLD DOMINION is now within six weeks of release, meaning it is now on the 6-Week Film Tracking Report. You can see the numbers for all theatrical releases along with change from last week, group averages and opening weekend averages here. Sign up here for 4 free weeks of reports sent directly to your […]
**BREAKING** Theatrical has made an admirable recovery from the pandemic. Box office grosses are up, though they have yet to return to pre-pandemic levels. That’s because a sizable number of people have stopped going to the theaters. In a first-of-its-kind study done in partnership between The Quorum, Cultique and Fanthropology, over 2,500 pre-pandemic theater-goers were polled to see […]
At CinemaCon on Tuesday night, Warner Bros. showed us new footage of its upcoming ELVIS movie. We’re still not sure who the audience is for this movie, but what we saw was significantly better than the trailer we got in February. The evening began with a montage of director Baz Luhrmann’s filmography from STRICTLY BALLROOM through THE GREAT GATSBY. It even included […]
In 2019, SPIDER-MAN: INTO THE SPIDER-VERSE won the Academy Award for Best Animated feature, beating THE INCREDIBLES 2, ISLE OF DOGS, MIRAI, and RALPH BREAKS THE INTERNET. Based on the footage shown at CinemaCon – a mix of finished and unfinished scenes – ACROSS looks like a lock to take home the same prize at […]
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