With AQUAMAN AND THE LOST KINGDOM on track to open between $30M and $35M across Friday, Saturday, and Sunday, the sad superhero saga of 2023 comes to an end. While there are few superhero films scheduled for 2024, we can point to DEADPOOL 3 as a hope that next year will be better than this […]
Let’s face it: WONKA is everywhere. It became just the second film of the year after THE LITTLE MERMAID to reach 70% awareness. AQUAMAN AND THE LOST KINGDOM has also reached a high level of saturation, with 64% awareness. Those two titles are the shiny box office baubles that everyone is focused on this holiday […]
Are audiences ready to welcome Will Smith back to the big screen? Based on the early tracking for BAD BOYS 4, the answer appears to be ‘yes.’ To be fair, sentiment towards Smith hasn’t been tested at the box office since the slap heard around the world. That’s because the Oscar-winner hasn’t appeared on the […]
Talk about impressive debuts. BEETLEJUICE 2 debuts with a perfect score of 20 diamonds in the “High End” bucket. IF arrives in the “average” bucket, while CABRINI launches in the “Low End.” DRIVE AWAY DOLLS is beginning to show some life, rising from “Below Average” to “Average.” Meanwhile, two big tentpoles, DUNE: PART TWO and […]
Today, we finally got the poster for Snoop Dogg’s UNDERDOGGS. We’ve had our eye on this one for some time, mainly because the film is scheduled to open on January 26th, and it’s very unusual for a movie to be less than two months away and not have a poster. Perhaps then, it shouldn’t be […]
Two weeks ago yet another bruhaha erupted over a shelved Warner Bros. title. This time the film was COYOTE VS. ACME. Warner Bros. announced they would be shelving COYOTE in favor of a $30M tax write-off. As David Zaslav told Deadline, “Should we take certain of these movies and open them in the theater and […]
Now that’s more like it. As you may recall, none of the posters from October scored a grade above B+. Not a single A in the bunch. In November, five films landed with an A or an A-, with WONKA lidding the charge. INSIDE OUT 2 looks like the sure thing that Disney could use […]
It was a rough week for LISA FRANKENSTEIN. It slipped two buckets from “Average” to “Low End”. Things weren’t much better for ORDINARY ANGELS, which joined LISA in the “Low End” bucket. THE FIRST OMEN, however, makes a nice debut entering in the “Strong” bucket. The Long Lead Tracking Report looks at films more than […]
In the early days of the pandemic, when the studios shifted their theatrical releases to PVOD and streaming services, we all knew there was a chance that behaviors would change forever. The fear was that audiences would grow used to seeing theatrical-quality films at home and, possibly, never return to the big screen. Perhaps, it […]
With the arrival of WISH, Disney’s 2023 is over. In fact, the Mouse House is taking an extended break until June. As of now, the studio’s next release is INSIDE OUT 2, due next June. Quite frankly, the break might do them some good on the heels of THE MARVELS collapsing at the box office […]
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