Last week, Lionsgate announced that it was pushing ARE YOU THERE, GOD? IT’S ME, MARGARET, from September to April of next year. It’s a move that may not have registered with many people, but it was significant in that it left an even bigger hole in the September release schedule. Before MARGARET moved, the month […]
Let’s be clear. We are very excited for BULLET TRAIN. The footage that we’ve seen is incredible. The reel we saw features Brad Pitt displaying an effortless swagger that only the greatest of Hollywood legends can pull off. And yet, the campaign for the film seems hell-bent on making one of the world’s most handsome […]
BULLET TRAIN and EASTER SUNDAY are now within six weeks of release. Of the two new films, TRAIN is showing greater strength. SUNDAY, the rare straight-up comedy, has yet to find much traction. Among the other titles, THOR: LOVE AND THUNDER is starting to make its move. It had the largest week-over-week gain in awareness. […]
ELVIS continues to be one of the more enigmatic films in recent years. It’s a film by a virtuoso director about an artist that most people under 50 know very little about. While Baz Luhrmann’s Elvis Presley has garnered mostly favorable reviews, it has had a bumpy ride on tracking. As we noted last week, […]
Faithful readers of The Quorum know that we are obsessed with movie posters. It’s always fascinating to see how studios distill moving pictures into a still image. From teasers to character posters, these images give a sneak peek into what’s to come. Frequently they are stunning works of art that leave us wanting more. Occasionally […]
With a week to go before arriving in theaters, can ELVIS open above $30M? With awareness stalling, ELVIS will need its numbers to significantly improve in the next seven days if it hopes to reach that mark. Why $30M? ELVIS belongs to the “Original – High” group, which also includes recent titles like HOUSE OF […]
VENGEANCE and DC LEAGUE OF SUPER PETS make their debut on the 6-Weeks Out Film Tracking Report. But it’s NOPE’s ongoing struggles with awareness that stands out most in this week’s report. Awareness for NOPE is at 26%, which is actually down from 27% last week. The decline in awareness is especially surprising given that […]
At The Quorum, we are enormous fans of Judy Blume. So when it was announced that ARE YOU THERE, GOD? IT’S ME, MARGARET was being made into a feature film, the first ever major studio film based on one of Blume’s books, we were over the moon. Today, however, it was announced that the film […]
We didn’t see that one coming. But kudos to director Rain Johnson for picking an unexpected title for the next KNIVES OUT movies. While it may have been naïve to think it would be called KNIVES OUT 2, I don’t think anyone expected the title to be GLASS ONION: A KNIVES OUT MYSTERY. It certainly […]
Debuting a film at a festival is risky. If it’s well received, it can position the film for box office success and award show glory. But if a film gets even mediocre reviews, it can create a downward spiral of bad buzz all the way through theatrical release. This was especially evident during the 2012 […]
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