Watch out, folks. Netflix is not messing around this year. Earlier this week, the streamer announced release dates for over 40 upcoming films, all for the fall of 2021. We won’t be tracking all of them but we will be collecting data on the high-profile titles and those slated for a theatrical run. While more […]
SPIDER-MAN and VENOM make their move.
By now I think everyone knows that yesterday Sony dropped the first trailer for SPIDER-MAN: NO WAY HOME. Of course, we will report back next week in our Trailer Callback, but already it seems to be having an impact. Awareness for SPIDER-MAN jumped four points today from 42 to 46. It now ranks third among […]
What we want from Cinemacon.
Cinemacon is amazing. This is when the studios present their fall and spring collections to theater owners. Industry folks from around the world go to Las Vegas to get an exclusive look at each studio’s upcoming slate. That usually consists of a studio big-wig sharing the film’s backstory, the introduction of one of the stars, […]
Trailer Callback – August 11th
Faithful readers of The Quorum know that we wait at least 10 days before reporting on the impact of a trailer. After a week or so, a trailer enters the long tail of social conversation and online views. By then, we have a good sense of how it performed. There was only one major trailer […]
New to The Quorum: BULLET TRAIN
In most cases, we don’t start tracking a film until it’s within six months of release. But in the case of BULLET TRAIN, there are lots of reasons to add it to The Quorum, despite the fact that it’s about seven months out. Reason #1: It was reported last week that Lady Gaga had to […]
New to The Quorum: TRANSFORMERS: RISE OF THE BEASTS
Next June, we will get the seventh film in the TRANSFORMERS series (if you include BUMBLEBEE), and today we welcome TRANSFORMERS: RISE OF THE BEASTS to The Quorum. The series reached its peak with the third film in the series. That one, DARK OF THE MOON, made over $1.1B worldwide. Since then, it’s been diminishing […]
ETERNALS has arrived.
Well now, here we go. This morning, we got the final trailer for ETERNALS. And talk about star power. Angelina Jolie, Gemma Chan, Salma Hayek, Bryan Tyree Henry, Kumail Nanjiani and Kit Harrington costar under the stewardship of Chloé Zhao, winner of the most recent Oscar for Best Director (NOMADLAND). Faithful readers of The Quorum […]
Trailer Callback: August 2-5
In early August, we got three movie trailers: CINDERELLA, CRY MACHO, and VENOM: LET THERE BE CARNAGE. In terms of awareness, Amazon has to be feeling good about the 11 point gain made by CINDERELLA. That film seems to be running on all cylinders. VENOM added two points, which may not seem like much, but […]
Amazon gets a great pick-up.
ICYMI, HOTEL TRANSYLVANIA: TRANSFORMANIA has just been sold to Amazon for a reported $100M. Perhaps that’s not surprising, given the value proposition for family films at home. It’s much cheaper to subscribe to Amazon Prime than spend $8-$12 per family member to see it in a theater. As a result, Amazon is having a moment. […]
FREE GUY proves that theatrical is still relevant.
If there was any question about the health of theatrical, one need look no further than FREE GUY. If there was any question about whether day-and-date erodes theatrical, one need look no further than FREE GUY. With $28M, FREE – an original IP – opened bigger than well-known entities, including THE SUICIDE SQUAD ($26M), THE […]
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