But are the interest levels there? By most accounts, Amazon has had success releasing movies that were once designated for theaters. First, it was COMING 2 AMERICA, then WITHOUT REMORSE and most recently THE TOMORROW WAR. CINDERELLA, originally developed at Sony, was sold to Amazon in May. Based on just awareness, Amazon looks to have […]
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Final Numbers: SHANG-CHI AND THE LEGEND OF THE TEN RINGS
Industry analysts are expecting a four-day holiday opening for SHANG-CHI in the neighborhood of $50M. Do The Quorum numbers support these projections? First things first, as you know, SHANG-CHI is opening on Labor Day weekend. The record for a Labor Day debut belongs to HALLOWEEN (2017) with $31M. It would be a major disappointment if […]
Trailer Callback – August 19th
On August 19th, film fans got the latest and final trailer for ETERNALS. Of course, at The Quorum, we wait at least 10 days to determine how a trailer impacts the numbers. So, it is now time to see if ETERNALS got any kind of lift. Before the spot coming out, awareness for ETERNALS was […]
NO TIME TO DIE delays are impacting interest.
A quarter of fans say they are losing interest. Perhaps no film has been more affected by the pandemic than NO TIME TO DIE. It’s been a rocky road to release for TIME. The film was originally scheduled to open in November 2019, which would have been perfect. The film would have wrapped its theatrical […]
Can MALIGNANT crack $10M?
Horror film MALIGNANT is now less than two weeks away from release, and throughout its run on The Quorum, the numbers have been surprisingly soft. We say “surprisingly” because the film is directed by James Wan, who has generated over $1.1B at the box office as a director. Wan was at the helm for the […]
New to The Quorum: SPENCER
Aside from welcoming SPENCER to The Quorum, we also welcome Neon. This is the first film by the distributor to be tracked on The Quorum. Obviously, the main draw is Kristen Stewart. We’re all waiting to see if she can pull off playing Princess Diana. It’s not entirely clear from the teaser trailer released this […]
Final Numbers: CANDYMAN
This week, CANDYMAN is the only wide release. The original 1992 CANDYMAN did decent business bringing in $26M on a $9M budget. It spawned several follow-ups, though the version opening tomorrow is a direct sequel to the 1992 film. The new one has three things going for it. First, it’s co-written and produced by modern […]
New to The Quorum: BRUISED, PASSING, THE HARDER THEY FALL
Watch out, folks. Netflix is not messing around this year. Earlier this week, the streamer announced release dates for over 40 upcoming films, all for the fall of 2021. We won’t be tracking all of them but we will be collecting data on the high-profile titles and those slated for a theatrical run. While more […]
SPIDER-MAN and VENOM make their move.
By now I think everyone knows that yesterday Sony dropped the first trailer for SPIDER-MAN: NO WAY HOME. Of course, we will report back next week in our Trailer Callback, but already it seems to be having an impact. Awareness for SPIDER-MAN jumped four points today from 42 to 46. It now ranks third among […]
What we want from Cinemacon.
Cinemacon is amazing. This is when the studios present their fall and spring collections to theater owners. Industry folks from around the world go to Las Vegas to get an exclusive look at each studio’s upcoming slate. That usually consists of a studio big-wig sharing the film’s backstory, the introduction of one of the stars, […]
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