By David Herrin I happen to love glossy, expensive-looking action capers. In fact, I would say it’s one of my favorite genres. Toss in a few comedic elements, some cool clothes, snappy music, a handful of likable actors carrying guns with a wink in their eye, and I’m happy as can be. Even when the […]
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SPIDER-MAN: NO WAY HOME breaks the 70% / 7.0 barriers.
Back in early November, we asked if any 2021 film would open above $100M. At the time, we noted that SPIDER-MAN: NO WAY HOME had the best chance of reaching that milestone. Today that seems rather quaint. Six weeks later, it looks like HOME will open north of $150M. As the film arrives in theaters, HOME reaches […]
Uh-oh. Movies are getting pushed.
First, it was Universal pivoting its Valentine’s Day film MARRY ME to day-and-date with Peacock. Then yesterday, Sony pushed two of its high-profile winter films out a few months. AMBULANCE got moved from February 18th to April 8th despite the fact that just this week, Sony released a poster that very clearly states its opening […]
Finally, a poster for UNCHARTED
File this one under, “what took so long?” Back in October, Sony released the trailer for UNCHARTED after parts of it leaked online the previous day. It is highly unusual for a trailer to arrive before the poster. It’s even more unusual for the poster to arrive nearly two months after a trailer. And yet, […]
New Trailer Alert: THE BAD GUYS and THE UNBEARABLE WEIGHT OF MASSIVE TALENT
What do THE BAD GUYS and THE UNBEARABLE WEIGHT OF MASSIVE TALENT have in common? They both share the same April 22nd release date. They both have new trailers out today (you can see them here and here), and they both have very low awareness. Of the films currently being tracked, GUYS has 11% awareness, while TALENT is […]
More WEST SIDE STORY fallout? MARRY ME goes day-and-date.
Just two weeks ago, we identified MARRY ME as “a movie to root for”. Today it was announced that the Valentine’s Day romantic comedy starring Jennifer Lopez and Owen Wilson will be released theatrically and on Peacock. We had hoped that the era of hybrid releases was coming to an end with THE MATRIX RESURRECTIONS. […]
Big name directors fail to win back adults
Though, perhaps, we owe Jon M. Chu an apology. As we’ve reported here, the pandemic-era box office has been driven mostly by men under 45. We know that female, and older audiences are less likely to be going to the theaters these days, and quite frankly, there have been few signs that they are interested […]
Can WEST SIDE STORY top the opening for HOUSE OF GUCCI?
WEST is now the third adult-skewing title to hit theaters following KING RICHARD and HOUSE OF GUCCI. RICHARD debuted to $5.8M, though it surely would have made more were it not for its simultaneous HBO Max release. A week later, GUCCI had a 3-day opening of $14.4M. We will be watching this one very closely. […]
Omicron arrives with interest in upcoming films on the rise.
The last thing theatrical needs as it heads into the lucrative holiday season is the emergence of the Omicron variant. While some early reports are encouraging (less severe illness, vaccination with the booster is effective), others are not (much more contagious). One thing we’ve noticed over the past 16 months is that interest in upcoming […]
New to The Quorum: TEXAS CHAINSAW MASSACRE
Next February, the 9th film in THE TEXAS CHAINSAW MASSACRE franchise arrives by way of Netflix. This time around, the “The” is dropped from the title, much like SUICIDE SQUAD did earlier this year. The arrival of a new CHAINSAW raises a few questions: How popular is this series? Combined, the eight previous films have grossed […]
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